Lead Analyst, Marketing

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Lead Analyst, you will leverage data-driven insights to guide the marketing strategy for DraftKings' new verticals. You'll focus on optimizing marketing effectiveness to support the launch of a high-impact initiative that represents the next evolution of our customer experience and market growth strategy. In this role, you'll bring deep marketing analytics expertise to improve performance and align efforts with DraftKings' broader growth goals. You will also serve as a leader on the analytics team, mentoring junior analysts and delivering insights that empower decision-making at the highest level.
What you'll do as a Lead Analyst

• Optimize spend and creative performance in partnership with marketing stakeholders.
• Develop and manage self-service dashboards for marketing insights.
• Build analytical frameworks that improve marketing performance and efficiency.
• Partner with marketing teams to define business problems and deliver data-driven solutions to enhance ROI.
• Present findings to senior leadership and contribute to cross-functional strategic planning.
• Mentor junior analysts in marketing analytics and strategy.

What you'll bring

• Bachelor's degree in a quantitative field such as Math, Statistics, Economics, Computer Science, or Business Analytics.
• At least 5 years in analytics or data science, including at least 3 years in marketing analytics.
• Strong foundation in marketing attribution, hypothesis testing, and optimization.
• Proficiency in SQL/Snowflake and Excel; experience with Tableau or similar tools.
• Extensive experience with A/B testing, experimental design, and analytical testing methods.
• Proficiency in Tableau or similar data visualization tools to create impactful dashboards and reports.
• Experience with R, Python, or statistical programming languages is a plus.

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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 115,900.00 USD - 144,900.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.