Amplifon is an Italian multinational company and the global leader in hearing care solutions and services for retail expertise, customization and consumer care. More than 20,000 professionals every day in a network of points of sale / service centers and affiliates, give back the joy of hearing, feeling and living to thousands of people across the world.
In Amplifon we believe people are the most important component of our success. Thanks to our best-in-class Hearing Care Professionals and front and head office Teams, we are able to put the everyday taps, pops and splashes back into the lives of our customers. We believe that it’s only through strong investment in talent engagement, continuous professional development, support and recognition that our people can exceed every limit and build a fulfilling career.
What we are looking for
As Lead Acquisition & Brand Experience Manager you are responsible for driving sustainable growth by attracting new consumers, strengthening brand awareness and ensuring a consistent, high-quality customer experience across digital and physical touchpoints. The role combines performance-driven lead acquisition, brand building, and in-store communication excellence, acting as a key driver of lead marketing strategy.
You are obsessed by performing and at the same time transforming our marketing operations, always putting the customer first and in a data driven way.
You are part of the local marketing team and report to the Marketing Director for the Belgium market. In this important and dynamic role you are the right hand of the Marketing Director, giving you an all-round marketing experience and high level of exposure within the company.
Key accountabilities
Lead Acquisition & Performance Marketing
- Drive customer acquisition and lead generation across digital channels, Call Center and DM, optimizing media investments to maximize efficiency and ROI.
- Design, manage and continuously optimize the Referral Program as a key acquisition lever, working on mechanics, communication, go to market and performance tracking. Collaborate with CRM and IT teams to ensure seamless integration of referral initiatives across customer touchpoints.
- Own the end-to-end marketing funnel, from awareness to lead conversion, leveraging data and digital platforms.
- Define, execute and continuously optimize annual, quarterly and monthly marketing activation plans.
- Lead digital paid media strategy, including planning, activation, optimization and performance tracking.
- Use digital analytics and insights to improve customer journeys, conversion rates and personalization.
Brand Awareness & Brand Activation
- Build and strengthen brand awareness and top-of-mind, ensuring a clear and consistent brand positioning across all channels.
- Translate brand strategy into impactful campaigns, content and media plans that support awareness, consideration and acquisition objectives.
- Develop and manage co-marketing initiatives and strategic partnerships to generate qualified leads, expand reach and strengthen brand awareness. Identify, evaluate and activate partnerships with relevant brands, retailers, media or platforms, ensuring mutual value creation and alignment with brand strategy.
- Foster a strong creative culture, encouraging innovation and the development of new campaign ideas.
- Ensure all brand initiatives are aligned with global guidelines while being locally relevant.
Customer & In-Store Experience
- Lead the development of in-store communication materials, merchandising guidelines and point-of-sale assets, ensuring consistency with brand strategy.
- Work closely with Sales and Retail Excellence teams to enhance the in-store experience and ensure flawless execution.
- Ensure coherence between digital, offline and in-store touchpoints along the customer journey.
Performance, Budget & Stakeholder Management
- Own overall marketing performance management across channels, defining KPIs and monitoring results.
- Manage the total marketing budget, balancing brand-building and performance investments.
- Monitor, steer and evaluate the contribution of external agencies and suppliers.
- Work cross-functionally with Sales, Retail Excellence, IT, Medical Affairs and Finance.
- Collaborate closely with international counterparts and regional teams to share best practices and ensure alignment.
People management
Lead and develop two direct reports
Encourage collaboration, accountability and continuous development within the team.
What you’ll need
University degree (B&A, marketing, communication, management engineering)
At least 5 years of experience in brand and/or marketing
Deep business acumen and proven experience across brand management, media strategy & planning, segmentation, targeting & positioning and marketing performance
You are curious, entrepreneurial and strive to improve every day
Strong analytical skills and able to excel in a data rich environment. Continuous improvement skills are preferred (e.g. Lean and or agile skills are preferred)
Ability to work with sales and cross-functional teams
You are a true team player with excellent stakeholder management skills
Willing to develop personally and professionally and to work in an international environment
Fluent in Dutch, French and English
What We Offer
In addition to the activities listed, what you will gain is equally stimulating:
A performance-enhancing and dynamic culture in which personal contribution is most important
A working atmosphere that allows you to shape our growing company and to take over responsibility from day one
Collaboration in a dynamic and highly motivated team as well as close cooperation with our international colleagues
Inspiring purpose and value driven organization
An attractive compensation package and additional benefits including car, company pension plans and cafeteria plan (flex income plan)
32 days of vacation, flexible working hours and smart home office arrangements
Individual career planning, customized training, a comprehensive onboarding program, a versatile e-learning platform as well as interesting development opportunities
Skills Required
- University degree in Business Administration, Marketing, Communication, or Management Engineering
- At least 5 years of experience in brand and/or marketing
- Strong analytical skills and able to work in a data-rich environment
- Fluent in Dutch, French, and English
Amplifon Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Amplifon and has not been reviewed or approved by Amplifon.
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Strong & Reliable Incentives — Performance-related bonuses and commission structures can meaningfully lift total earnings in some sales and clinic roles. Incentives appear more favorable for high performers where targets are attainable and variable pay is a consistent part of the package.
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Healthcare Strength — Health coverage is described as comprehensive in many markets, often including core medical needs and hearing-related care. Added supports such as EAP/psychological counseling and wellness programs broaden the health-and-wellbeing value of the package.
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Leave & Time Off Breadth — Time-off offerings are frequently characterized as generous in parts of Europe, with substantial PTO allowances and additional leave provisions in some locations. Flexibility options such as hybrid arrangements further increase the perceived value of time-related benefits.
Amplifon Insights
What We Do
As the global leader in the hearing care retail industry, we have been changing the lives of millions of customers across the globe since 1950. With stores and offices spanning across 26 countries and a team of 20,300 dedicated professionals, we take pride in setting the industry standard as we empower people to rediscover all the emotions of sound. Although we are constantly growing, we have the drive of a start-up and are committed to striving for innovation every day. Whatever role our employees take on at Amplifon, they each make more possible - more brands for customers, more support for colleagues, more opportunities for their own careers and more innovative possibilities. We are guided by our values and are motivated by our purpose, ensuring each new day brings opportunities for innovation as we explore new horizons for our business, our customers and each other. At Amplifon, we make more possible. Amplifon operates in: Argentina, Australia, Belgium, Canada, Chile, China, Colombia, Ecuador, Egypt, France, Germany, Hungary, India, Israel, Italy, Mexico, New Zealand, Panama, Poland, Portugal, Spain, Switzerland, the Netherlands, UK, United States, and Uruguay. Read our Netiquette and help us create an inclusive environment to interact within: https://corporate.amplifon.com/en/netiquette?formSearchPage=true
