At HCSC, our employees are the cornerstone of our business and the foundation to our success. We empower employees with curated development plans that foster growth and promote rewarding, fulfilling careers.
Join HCSC and be part of a purpose-driven company that will invest in your professional development.
Job Summary
This position is responsible for the development and delivery of digital marketing communications strategies that support the enterprise business plan; Leading the day-to-day operations of the digital communications development and operation team; Measuring and reporting performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Collaborate with internal stakeholders and business partners. Keep leadership and business partners informed through formal and informal methods. Considered expert and/or go-to person for product, process, channel and/or platform.
Required Job Qualifications:
* Bachelor Degree and 5 years experience of diverse business and technology experience understanding of the business and industry the technology is supporting OR usability concepts and various qualitative and quantitative user research methodologies OR electronic marketing technology, customer relationship management (CRM), and integrated marketing strategies OR in a web production environment.
* Understand the limitations of the platform when designing new features and enhancements.
* Knowledge of current and emerging digital communications related technologies (i.e., Web 2.0)
* Clear and concise verbal and written communication skills.
* Leadership or Supervisory and problem-solving skills.
* Personnel management and staff development skills with the ability to lead and motivate staff.
* Organizational skills and attention to detail.
* Project planning skills ability to manage multiple projects at one time.
* Experience in building working relationships across all organizational levels.
* Experience utilizing MS Office Products.
Preferred Job Qualifications:
* Bachelor's degree in Marketing, Business Administration, Communications, or Informatics.
* Ability to develop a multi-channel, data driven digital marketing strategy, incorporating channel best practices.
* Experience with logic-based, multi-channel campaigns and high-volume deployment.
* Strong analytical skills and data-driven thinking.
* Ability to take initiative and manage projects with a self-driven approach.
Are you being referred to one of our roles? If so, ask your connection at HCSC about our Employee Referral process!
HCSC Employment Statement:
We are an Equal Opportunity Employment / Affirmative Action employer dedicated to providing an inclusive workplace where the unique differences of our employees are welcomed, respected, and valued. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected characteristics.
Base Pay Range$58,800.00 - $130,100.00
What We Do
Imagine Something New, Something Different.
Health Care Service Corporation, a Mutual Legal Reserve Company (HCSC), is the largest customer-owned health insurer in the nation and the fourth largest overall. Operating through our Blue Cross and Blue Shield Plans in Illinois, Montana, New Mexico, Oklahoma and Texas (as well as a variety of affiliates and subsidiaries,) we are expanding access to high-quality, cost-effective health care. We are equipping members with information and tools so they can make the best health care decisions for themselves and their families.
HCSC is continuously recognized as an employer committed to community, diversity and inclusion, training and development.
HCSC is committed to pioneering the health care space in ways as effective as they are creative. If you are passionate about the impact you want to have through your work, with a desire to apply innovative thinking to new and emerging challenges, we encourage you to learn more about HCSC.
Learn about what we stand for, how we work and the difference we’re making in the lives of our 15 million members. Join HCSC and discover what new ways of thinking can mean for you, your community, our customers and our organization.
Divisions of Health Care Service Corporation, a Mutual Legal Reserve Company, an Independent Licensee of the Blue Cross and Blue Shield Association.
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