Job Description:
Influencer marketing moves quickly. There's always a new creator to discover, a platform gaining traction, or a different way for brands to connect with people.
As a KOL Specialist at dentsu, you'll get to work across a diverse mix of influencer campaigns. From discovering creators and developing campaign ideas to exploring new platforms and bringing recommendations to clients, you'll have the opportunity to be involved in the thinking as well as the execution.
You'll work with a team that brings together influencer marketing, media, and creative thinking. It's a chance to build on your understanding of the creator landscape, develop your client-facing experience, and see how influencer campaigns come together from the first idea to the final results.
About Dentsu
Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.
With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
www.dentsu.com
What You'll Do
- Explore the creator landscape, develop look books, and identify the right voices for different brands, audiences, and campaign objectives.
- Contribute influencer concepts and channel recommendations informed by audience insights, category knowledge, and what's happening in culture.
- Present your recommendations, share your perspective, and represent influencer marketing in client discussions and internal brainstorms.
- Keep an eye on emerging creators, platforms, and digital communities, and build relationships with new vendors and partners.
- Take ownership of the influencer workstream, from creator partnerships and negotiations to content delivery and campaign reporting.
- Work with campaign data and internal teams to evaluate results, develop case studies, and bring those learnings into future brand campaigns.
- Contribute influencer thinking and ideas to new business pitches and wider campaign opportunities.
A Bit About You
- You have experience in influencer marketing, KOL management, social media, or digital marketing.
- You follow the Indonesian creator landscape and have a good sense of which creators, platforms, and content are relevant to different audiences.
- You enjoy developing ideas and can connect audience insights, category knowledge, and cultural trends to campaign recommendations.
- You're comfortable presenting your ideas and engaging with clients and internal teams.
- You have experience working with creators, talent agents, or vendors, including negotiations and campaign coordination.
- You can work with campaign data, understand KPIs, and communicate what the results tell us.
- You're curious, proactive, and comfortable taking ownership while collaborating with others.
- Experience with FMCG or consumer brands is a plus.
- You're available to work full-time for the entire contract period.
Dentsu Values
Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good
Inclusion and Diversity
We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.
So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.
Keeping connected
Please visit our website to find out more and connect with us on social.
www.dentsu.com
*Please include an updated CV in your application.
**We regret that only short-listed candidates will be notified.
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Location:
JakartaBrand:
Dentsu MediaTime Type:
Full timeContract Type:
FreelancerSkills Required
- Experience in influencer marketing, KOL management, social media, or digital marketing
- Knowledge of the Indonesian creator landscape, including relevant creators, platforms, and content
- Ability to develop campaign ideas using audience insights, category knowledge, and cultural trends
- Comfort presenting ideas and engaging with clients and internal teams
- Experience working with creators, talent agents, or vendors, including negotiations and campaign coordination
- Ability to work with campaign data, understand KPIs, and communicate performance results
- Curiosity, proactivity, ownership, and collaborative working style
- Experience with FMCG or consumer brands
- Availability to work full-time for the entire contract period
- Updated CV
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
dentsu Insights
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
