- Source, recruit, negotiate, and manage KOLs, KOCs, Influencers, Parent Creators, and Content Creators.
- Build and manage an Organic KOC Program to generate authentic UGC, testimonials, and social content across Facebook, Instagram, TikTok, YouTube, Lemon8, and LINE OA.
- Plan and execute monthly marketing campaigns in collaboration with the MarCom team to achieve branding and business objectives.
- Coordinate campaign briefs, content production, approvals, publishing schedules, and creator communications.
- Review and ensure all creator and influencer content complies with brand guidelines before publication.
- Monitor campaign performance (Reach, Engagement, Leads, Trial, Close Won, CPL, and ROI) and provide optimization recommendations.
- Coordinate with Design, Content, Digital Marketing, Sales, Customer Service, HQ, agencies, and creators to ensure smooth campaign execution.
- Manage campaign budgets, influencer contracts, creator payments, and related documentation.
- Monitor influencer marketing trends, competitor activities, and identify new partnership opportunities.
- Develop and maintain creator databases, campaign trackers, and SOPs to improve operational efficiency.
- Support other Marketing Communication campaigns, events, and special projects as assigned.
What We Do
LingoAce brings language learning to life, combining our expertise of authentic teaching with new-grade technology to deliver the most engaging and effective online classes for the young modern learner. We understand the challenges of learning a new language in a non-immersive environment with traditional passive language-teaching. That’s why we set out to transform the way modern young learners are engaged, with the goal of making language learning fun and fulfilling. With a team more than 1,300 strong, and over 4,000 certified teachers currently in our company, we offer a variety of globally-accredited Chinese syllabus, catering to the diverse proficiencies and cultural backgrounds of learners from over 100 countries. We have also recently closed our Series B and C funding rounds, with a total of $180 million raised to date. Some of our great partners and backers include: Sequoia Capital India, Owl Ventures, Tiger Global, Shunwei Capital, SWC Global & Decent Capital.
