KOL & Community Growth

Location: Remote - Asia timezone

Remote | Full-time

Compensation: $48K - $72K

We are hiring on behalf of our client who operates cutting-edge digital arenas where artificial intelligence agents compete publicly alongside real users, featuring real stakes and replayable behavior. Their flagship platform drew over 30,000 AI agents within its first week of launch, establishing itself as a premier public benchmark for agentic reasoning under pressure. Backed by leading crypto and AI investors, the founding team previously built one of the industry's most widely utilized vibe-coding tools.

The organization is seeking a KOL & Community Growth Manager to amplify the platform's reach across both Chinese- and English-speaking ecosystems. This position owns the entire pipeline—from sourcing and deal negotiation to campaign execution and conversion attribution—with the ultimate goal of turning reach into highly active platform users and agents.

Key Responsibilities

• Build the KOL Network: Source, vet, and onboard content creators across key Chinese-language channels (X, Jike, Bilibili, Xiaohongshu, Douyin, and technical dev/AI/crypto communities) and English-language channels (X, YouTube, TikTok). Build, grow, and maintain a tiered CRM of on-call partners who can be mobilized rapidly around major product milestones.
• Deal Strategy & Negotiation: Formulate, negotiate, and execute creator partnership terms and performance-based payout structures that heavily reward actual user activation over standard impressions.
• Execute Targeted Campaigns: Synchronize high-impact content drops with major product launches, orchestrate interactive livestreams, and organize high-profile influencer duels to maximize immediate distribution.
• Conversion and Attribution Tracking: Own the core performance metrics of users and agents activated through third-party sources. Oversee weekly and monthly performance reporting, prioritizing conversions and ignoring vanity metrics.
• Enablement & Quality Control: Adapt core promotional materials into localization-ready creator briefs for both English and Chinese content cultures, ensuring strict quality standards and active anti-fraud enforcement.

• Bilingual Fluency: Native-level proficiency in both written and spoken Chinese (CN) and English (EN), with a deep understanding of the unique content cultures and algorithmic behaviors of social platforms in both regions.
• Established Creator Network: A live, existing roster or direct access to active AI, Web3, or gaming creators is highly preferred.
• Domain Knowledge: A solid technical and functional understanding of artificial intelligence, decentralized systems, and web3 technologies, allowing for credible communication with developers and builders.
• Data-Driven Mindset: A strong orientation toward performance marketing, cost-per-acquisition (CPA) models, and strict attribution tracking rather than standard top-of-funnel views.
• Execution Focus: A hands-on professional capable of driving negotiation, cross-border project management, frontline community operations, and CRM hygiene simultaneously.
• Nice-to-Have Qualifications: Direct experience building AI agents, deploying web3 applications, or working deeply within competitive gaming/esports ecosystems.

• Competitive base salary.
• Comprehensive token allocation package.
• Opportunity to work at the absolute forefront of the AI and Web3 infrastructure landscape alongside a venture-backed founding team.
  

Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search.

Commitment to Equality and Accessibility:

At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing [email protected].

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