The Role
Lead the email marketing strategy for a lifestyle brand, managing Klaviyo for high-conversion campaigns, data analytics, and stakeholder collaboration.
Summary Generated by Built In
An established and rapidly scaling South African lifestyle brand is seeking a commercially-minded Email Marketing Consultant to lead their customer engagement strategy. While the technical infrastructure is already in place, this role requires a strategic expert to take full ownership of the Klaviyo platform, driving measurable revenue growth and customer retention through sophisticated flows and targeted campaigns. This is an initial part-time fixed-term contract offering the opportunity to work remotely or from a Johannesburg-based hub, with performance-linked incentives.
Platform Ownership: Manage and optimise the existing Klaviyo ecosystem to ensure peak performance.
Strategic Development: Design and implement a comprehensive email marketing roadmap aligned with seasonal launches and promotional cycles.
Flow Management: Refine and expand automated customer journeys, including sophisticated welcome series, abandoned cart recovery, and post-purchase engagement.
Campaign Execution: Lead the end-to-end planning, copywriting, and deployment of high-conversion email campaigns.
Data Analytics: Monitor performance metrics and provide actionable insights to improve open rates continuously, click-through rates, and attributed revenue.
Stakeholder Collaboration: Partner closely with the Founder to ensure all communications reflect the brand’s unique voice and lifestyle positioning.
Requirements
Klaviyo Expertise: Demonstrated, high-level proficiency in the Klaviyo platform is essential.
Experience within the retail, e-commerce, or fashion sectors.
Familiarity with the South African e-commerce landscape.
Proven Track Record: A portfolio or case studies highlighting brands managed and specific revenue growth achieved through email marketing. Strategic Insight: Strong understanding of conversion-focused marketing and customer lifecycle management.
Copywriting Skills: Ability to craft compelling, brand-aligned copy that resonates with a discerning lifestyle audience.
Technical Independence: Ability to work autonomously, take initiative, and manage tight deadlines in a high-output environment.
Experience within the retail, e-commerce, or fashion sectors.
Familiarity with the South African e-commerce landscape.
Proven Track Record: A portfolio or case studies highlighting brands managed and specific revenue growth achieved through email marketing. Strategic Insight: Strong understanding of conversion-focused marketing and customer lifecycle management.
Copywriting Skills: Ability to craft compelling, brand-aligned copy that resonates with a discerning lifestyle audience.
Technical Independence: Ability to work autonomously, take initiative, and manage tight deadlines in a high-output environment.
Required Software Skills: Klaviyo, Shopify (or relevant e-commerce integration), MS Office Suite (Excel for data reporting), Google Workspace
Benefits
- Benefits & Culture: Flexible, remote-first working environment with Johannesburg office access if preferred.
- Opportunity to work with a high-growth, creative lifestyle brand.
- Administrative support provided to assist with execution.
- Work Type & Location Type: Remote working but Johannesburg-based.
- Hours: Part-time consulting hours, flexible.
- Contract: Initial Fixed-Term Contract with performance-based renewal.
- Monthly consulting retainer.
- Fixed-term rate with additional performance incentives linked to key KPIs.
Skills Required
- Demonstrated high-level proficiency in Klaviyo platform
- Experience within retail, e-commerce, or fashion sectors
- Familiarity with South African e-commerce landscape
- A portfolio or case studies highlighting brand management and revenue growth
- Strong understanding of conversion-focused marketing
- Copywriting skills for brand-aligned copy
- Ability to work autonomously and manage deadlines
- Klaviyo, Shopify expertise
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The Company
What We Do
RecruitMyMom is a South African recruitment agency specializing in placing skilled women, particularly professional mothers, in permanent, contract, freelance, and fractional roles. They connect local and global businesses with top-tier talent and focus on the economic empowerment of women.
