KINESSO - Senior Campaign Manager, Social & Programmatic

Position Summary

The overarching role responsibilities associated with the Senior Campaign Manager, Social & Programmatic is to champion all assigned account(s) from a performance lens, ensure there is strong account hygiene practices in place across multiple platform partners, while demonstrating executional excellence and rigor. Their goal is to provide best in class expertise and recommendations that drive performance. 

Key Responsibilities

Paid Social Key Responsibilities: 

• Partner with the Associate Director to provide insights that inform request for proposals (RFPs), decks, proposals and planning recommendations. 
• Develop best in class deliverables/reporting to clients, from available technology platforms and services. 
• Be an expert in paid social capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their full-funnel media strategy. 
• Manage and oversee campaign set up and execution. 
• Monitor creative calendars and campaign budgeting. 
• Ensure consistency of ad specs/campaign objectives. 
• Ability to successfully manage Top- and Mid-Funnel campaigns directly linked to Bottom-Funnel success. 
• Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations. 
• Educate agency teams and clients on best practices and campaign objective requirements. 
• Monitor the goals and key performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of campaigns. 
• Create strong collaborative relationships with the client, planning teams, and specialty business units (SBUs). 
• Partner with Associate Director to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required. Support with maintaining respectful and mutually beneficial relationships with partners. 
• Ensure invoice clearing and budget management. 
• Driving the execution of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation. 

Programmatic Key Responsibilities: 

• Ensure effective set up of advertisers, line items (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc.
• Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned.
• Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA.
• Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)
• Generate DSP conversion and remarketing pixels.
• Generate campaign performance, delivery and site level reports from DSPs.
• Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) and create site lists based on reports.
• Resolve errors in a timely manner (e.g. adjust naming conventions/flight dates so they match the data in the DSP).
• Implement and troubleshoot tagging issues for clients (e.g. tracking/conversion pixels, 3rd party verification, creative, etc.). – AND – DSP pixels within tag manager.
• Escalate larger issues to senior operations lead(s) in a timely manner, while acting as the first point of escalation on campaign or platform issues (pacing/performance).
• Build/set up campaign reports within reporting dashboard and draw meaningful insights that correlate to industry benchmarks and brand KPIs.
• Support the utilization of data management platforms (e.g.  Audience Segmentation strategy)
• Recommend testing alternative platforms or media partners for specific campaign KPIs.
• Document product feedback sheets when shifting campaigns to new platforms.
• Train new team members (e.g. Coordinator and Associate) on platforms and processes.
• Proactively present strategic brand solutions to client teams.

Desired Skills & Experience

• Professional or Educational background in Marketing or Advertising would give leverage to this application.  
• Mid - Intermediate level of experience in paid social & programmatic campaigns, digital display, search, trafficking, ad operations or site analytics optimization.
• Proven in-depth knowledge of the digital media industry. 
• Full understanding of the roles of various digital channels and full-funnel campaigns. 
• Proficient in social and display platforms: Meta (Facebook/ Instagram), TikTok, Reddit, Pinterest, LinkedIn, Snapchat, DoubleClick, Google Analytics, Google Ad Sense etc.
• Basic understanding of tagging for analytics, social pixel implementation and troubleshooting best practices (CAPI integration experience would leverage application).
• Understanding trafficking workflows, online media metrics and how to generate strong media analysis.
• Experience optimizing campaigns for performance outcomes and KPIs.
• Understanding trafficking workflows, online media metrics and how to generate strong media analysis.
• Previous experience working within an advertising agency or with a media partner. 
• Demonstrated ability to effectively apply knowledge and insights gained from research resources. 
• Passion for testing, data, emerging media, and measurement. 
• Professional learning agility, with a passion for continuous development. 
• Client-facing and service oriented. Proactive approach to problem solving, assisting the team, self-development, etc. 
• Excellent communication skills (both written and verbal). 
• Highly developed organizational skills with a strong attention to detail and accuracy. 
• Ability to work collaboratively as well as independently. 
• Ability to develop and foster relationships with media partners. 
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint), to present, clean and organize data visualizations for reporting and presentations.

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com 

What's in it for you?
•    Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
•    A flexible hybrid work model that works for you.
•    A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
•    A chance to be part of and grow within a global network of agencies.
•    The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected]