To drive institutional sales of Syona Fans by identifying and developing
relationships with key decision-makers such as builders, real estate
developers, architects, interior designers, consultants, and large
institutions, ensuring business growth and consistent revenue generation.
1. Institutional Sales Execution
- Drive sales of Syona Fans
through institutional channels (real estate projects, schools, hospitals,
corporate offices, etc.).
- Generate and convert B2B
leads from realtors, interior designers, and architects.
- Identify, engage and
convert bulk buyers in targeted industry verticals.
- Develop strong
relationships with key accounts and maintain high levels of client
satisfaction.
- Ensure repeat orders and
long-term business through excellent service and product support.
- Regularly update clients
with new products, offers, and business developments.
- Conduct regular meetings
with realtors, architects, interior designers, and project consultants.
- Visit construction sites
and ongoing projects to promote product specifications and close deals.
- Give professional
presentations and product demos to target clients.
- Collaborate with the
marketing team to conduct on-ground promotional activities, exhibitions,
and architect meets.
- Meet or exceed monthly,
quarterly, and annual sales targets.
- Provide accurate sales
forecasts and sales funnel reports to the management.
- Track competitor activity,
pricing, and new market trends.
- Provide timely feedback to
the product and marketing teams on customer needs, competitors, and market
conditions.
Requirements
- Bachelor’s Degree in
Business, Marketing, or related field (MBA preferred).
- 2-5 years of experience in
institutional/B2B sales (preferably in electricals, fans, appliances, or
building materials).
- Experience in dealing with
architects, consultants, and project heads is highly desirable.
- Strong communication and
interpersonal skills
- Persuasive sales skills and
confidence in presenting technical products
- Relationship building and client
management
- Self-motivated with a
results-driven approach
- Ability to travel
extensively within assigned regions
Skills Required
- Bachelor’s degree in Business, Marketing, or a related field
- MBA
- 2–5 years of experience in institutional or B2B sales
- Experience in electricals, fans, appliances, or building materials
- Experience dealing with architects, consultants, and project heads
- Strong communication and interpersonal skills
- Persuasive sales skills and confidence presenting technical products
- Relationship-building and client-management skills
- Self-motivated and results-driven approach
- Ability to travel extensively within assigned regions
What We Do
Roots Group of Companies is an India-based diversified manufacturing group established in 1970. Its businesses span automotive components, industrial cleaning equipment, precision equipment, cast components, electronics manufacturing services, and metrology. The group supplies products and solutions to automotive brands and industrial, institutional, and commercial customers, while expanding its presence through manufacturing facilities and offices in India and international markets.
