When Red Bull was founded in Austria in the mid 1980s, it marked the launch of not only a new product but also a unique marketing concept. The first can of Red Bull was sold in Austria in 1987, creating a whole new product category – Energy Drinks.
Today, Red Bull operates in over 175 countries, selling over 11.5 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. In Austria more than 2,000 individuals, representing over 60 different nationalities, work together to grow the brand and deliver great products and experiences by Giving Wiiings to People and Ideas.
PURPOSE OF THE JOB:
The National Key Account Manager is a senior leadership role responsible for developing, implementing, and tracking Red Bull’s sales strategy for major national Off-Premise Customers. This position involves achieving sales, volume, and profitability targets while building and maintaining strong relationships with key accounts. The role requires a hands-on leader and team player who can set clear expectations and objectives, devise a medium-term vision based on customer insights, trends, and opportunities, and take calculated risks to identify and exploit business opportunities. Additionally, the manager must share best practices with colleagues and customers to gain a competitive advantage.
Strategy
Lead & manage the implementation of Red Bull’s commercial strategy at all key customers
Develop short & mid-term customer strategies in line with the overall national sales policy
Implement national price strategies & establish the customer pricing accordingly
Analysis & Planning
Analyse available data sources (e.g. Nielsen, scanner & customer data) & derive customer’s growth opportunities
Continuously plan sales forecast & prepare trade spend budget to hit profitability targets
Develop annual business & effective promotion plans
Prepare yearly negotiations (incl. different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy
Produce excellent conceptual selling decks & establish Red Bull as the category leader
Execution
Conduct & lead yearly negotiation process at key customers
Agree with customer on Red Bull’s Perfect Store concept
Tracking
Continuously track & adjust volume & profitability targets by using existing sales reports
Prepare & discuss success of executed plans (e.g. promotions) with customer & show Red Bull’s contribution to customer’s business
Use the Perfect Store Audit to manage the execution in store effectively
Collaboration
Continually search to understand customer needs better & respond with programmes (in line with the brand equity) that are mutually beneficial
Develop effective partnerships for Red Bull to be regarded as key supplier & engine for profitable growth
Strive for Category Captaincy with key strategic retailers within the energy category
Build strong intercompany networks & establish a close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies & conceptual sells
QualificationsUniversity Degree, preferably Economics/Business Administration.
A proven track record of 5-6 years professional experience in Key Account Management &/or Field Force Management, ideally with FMCG/beverage background
Experience in Category Management preferred
Cross-functional experience in Trade Marketing / Consumer Marketing is a plus (not mandatory)
Excellent network of existing contacts & trade relationships
Strategic ability
Commercial acumen
Analytical skills
Negotiation experience
Skills Required
- University degree, preferably in Economics or Business Administration
- 5–6 years of professional experience in Key Account Management and/or Field Force Management
- Experience in Category Management
- Existing contacts and trade relationships network
- Strategic ability
- Commercial acumen
- Analytical skills
- Negotiation experience
- Cross-functional experience in Trade Marketing or Consumer Marketing
- FMCG or beverage industry background
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
