The Role
The Key Account Manager is responsible for increasing product visibility, achieving sales targets, managing retail accounts, and providing merchandising support at the POS.
Summary Generated by Built In
Our client, a reputable and fast-growing water distribution company, is hiring Key Account Managers (KAMs) to join its retail distribution team in Ajah, Lagos. This role is ideal for professionals with strong sales drive and experience in field sales, van selling, and retail relationship management.
The KAM will be responsible for increasing product visibility, achieving secondary sales targets, managing key retail accounts, and delivering top-notch merchandising and trade support services at the Point of Sale (POS).
Key Responsibilities:
- Execute daily route calls to assigned retail outlets per the PJP (Planned Journey Plan)
- Achieve secondary sales targets by driving product orders and ensuring timely fulfillment
- Book customer orders based on sales potential and stock availability
- Ensure accurate and timely recording of sales using HHT or approved systems
- Perform in-store checks, stock rotation, and ensure product visibility at retail locations
- Identify and engage new shops within assigned routes
- Monitor Out-of-Stock issues and report stock gaps to the Operations Manager
- Manage credit transactions (where applicable), ensuring collections and reconciliations are timely
- Establish strong relationships with shop owners and handle trade complaints professionally
- Monitor competitor activities and share insights with management
- Educate retailers on product features, promotions, and company messages
- Contribute to new product roll outs and ensure timelines are met.
Key Performance Indicators (KPIs):
- Total daily and monthly sales targets (value and volume)
- Frequency of Coverage Success (FCS)
- Brand-wise volume delivery (number of cases sold)
- Achievement of new product launch goals
- Effective merchandising presence and stock rotation
- Number of new outlets engaged and inactive outlets reactivated
- Daily target completion rate and compliance to PJP
Requirements
Education:
- Minimum of OND; HND or Bachelor’s degree in any discipline is an added advantage
Experience:
- 2–3 years in field sales, FMCG distribution, van sales, or bottled water/beverage sales
- Previous experience managing retail POS relationships is preferred
Skills & Competencies:
- Strong interpersonal and negotiation skills
- Route planning and territory coverage
- Technical know-how of HHT or sales tracking tools
- Solid understanding of merchandising and POP behavior
- Strong organizational skills and ability to work under pressure
- Problem-solving orientation and accountability
Benefits
Competitive Salary:
150,000
Commission based on the monthly target met and exceeded
Performance Incentives based on monthly KPIs
Daily Logistics Support (company van for route execution)
Growth Opportunities in a fast-scaling company
Work Location: Ajah, Lagos (field-based in Island environs)
Skills Required
- Minimum of OND; HND or Bachelor's degree preferred
- 2-3 years in field sales, FMCG distribution, or van sales
- Previous experience managing retail POS relationships
- Technical know-how of HHT or sales tracking tools
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The Company
What We Do
StarGuide HR Consulting Limited is a Lagos-based human resources consultancy and outsourcing firm providing services such as HR business partnering, recruitment, payroll, training, and HR software solutions.
