You enjoy combining technical understanding and customer relationship development in an industrial environment? Join our Sales team in Willich and contribute to the growth of strategic accounts in the HBAS market.
About LACROIX
LACROIX is an international industrial and technology company designing and manufacturing electronic equipment and industrial IoT solutions. We operate across multiple sectors including industry, automotive, healthcare and smart infrastructures, with a strong focus on sustainable and useful technologies.
Job DescriptionWhy we are hiring
As part of a team reorganization and a replacement, we are looking for a Key Account Manager dedicated to the HBAS market (Home & Building Automation Systems).
Your mission: strengthen existing customer relationships and drive revenue growth for the Willich site.
Your role
You will act as a key interface between customers and internal teams, combining account management and program coordination.
Your main responsibilities:
- Manage and develop a portfolio of existing customers in the HBAS segment,
- Build strong relationships with key stakeholders, from purchasing teams to executive level,
- Identify growth opportunities and contribute to increasing order intake,
- Anticipate customer needs and align internal teams accordingly,
- Negotiate customers' contracts with the support internal legal department,
- Coordinate cross-functional teams (Program Management, Supply Chain, Quality, Engineering),
- Support customer visits, audits and site tours,
- Contribute to account development strategies and sales funnel optimization.
What makes this role unique
- Direct impact on the growth of a key industrial site,
- Exposure to both operational and strategic customer discussions,
- Strong autonomy within a structured sales framework,
- Opportunity to evolve towards global Key Account Management or leadership roles,
- International environment with European industrial footprint and local production in Germany.
Your team
You will report hierarchically to the Sales Director for the HBAS segment and administratively to the Willich site General Manager.
You will collaborate daily with Program Managers, Purchasing, Customer Service and technical teams.
The profile we are looking for
Must-have:
- Experience in an industrial environment, ideally EMS or electronics,
- Strong customer-facing skills and ability to manage complex stakeholder environments,
- Ability to balance commercial, technical and operational topics,
- Proactive mindset with a strong focus on business development,
- Ability to work in a matrix organization.
Nice to have:
- Experience in program management,
- Knowledge of HBAS or similar markets.
Languages:
- German and English (professional level)
Recruitment process
- Qualification interview (TA)
- Interviews with Sales leadership (Sales Director, Head of Sales)
- Final interview including site visit
If you are motivated by building long-term partnerships in a technical industrial environment, apply now.
Additional InformationWorking conditions
- Location: Willich area (or within reasonable distance),
- Frequent travel within Germany (customers), occasional international travel,
- Flexible work organization with a mix of on-site presence and customer visits.
What you will find with us
- Structured onboarding and close support during your first months,
- Access to marketing tools and sales support materials,
- A collaborative and international working environment,
- A company committed to sustainable and responsible industry.
Skills Required
- Experience in an industrial environment, ideally EMS or electronics
- Strong customer-facing skills and ability to manage complex stakeholder environments
- Ability to balance commercial, technical and operational topics
- Proactive mindset with a strong focus on business development
- Ability to work in a matrix organization
- Experience in program management
- Knowledge of HBAS or similar markets
- German and English (professional level)
What We Do
LACROIX is an international technological equipment supplier and IIoT solutions provider whose ambition is to put its technical and industrial excellence at the service of a connected and responsible world. As a listed SME company, we combine the agility that’s essential to innovating in a constantly changing technological universe with the long-term vision to invest and build the future. LACROIX supplies safe, connected equipment to manage smart road infrastructure (signage, traffic management, street lighting, V2X) through its City activity, and by managing water and energy systems through its Environment activity. LACROIX also develops and produces the electronic equipment of its customers in the automobile, home automation, aeronautic and manufacturing industries and also the health industry through its Electronics activity. Instead of futuristic plans far removed from reality, we work with our customers and partners to build the link between the world of today and the world of tomorrow. We help them build the industry of the future and to benefit from the innovation opportunities that surround us. We also provide them with equipment from a smarter world.
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