Key Account Manager, Benelux & Nordics

Posted 13 Hours Ago
Be an Early Applicant
Amsterdam, NLD
Hybrid
59K-79K Annually
Senior level
Kids + Family • Marketing Tech • Mobile • News + Entertainment • Retail
The Role
Manage strategic retail accounts across the Benelux and Nordic regions, developing joint business plans, securing product listings, and strengthening customer relationships. Collaborate with marketing, finance, planning, and operations teams to deliver account plans, forecasts, campaigns, and profitability targets. Analyze sell-through and market data, manage promotional budgets and trade terms, and resolve customer challenges. The role requires substantial key account management experience in FMCG, CPG, toys, entertainment, or licensing.
Summary Generated by Built In

Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application.

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

Job Description:

What will you work on?

Ready to make an impact in the dynamic toy industry? As our new Key Account Manager, Benelux & Nordics at Spin Master, you will step into the magical world of toys and entertainment. Based in our commercial office in Amsterdam, you are not just managing accounts – you are building strategic partnerships that bring our toy brands to life at our retailers. Operating within a collaborative team of sales and marketing professionals, you will hold full commercial ownership of your portfolio. Your mission? To maximize business opportunities, drive profitability, and consistently exceed retailer expectations in two of our most vibrant European regions.

How will you create impact?

Strategic Account & Joint Business Planning
  • Joint Business Plans: Develop and execute bi-annual Joint Business Plans (JBPs) in close alignment with customers to drive mutual and sustainable growth.
  • Listing & Category Management: Lead the product selection and listing process for your portfolio, securing optimal online and on-shelf presence.
  • Relationship Management: Maintain and deepen strong commercial and personal relationships, positioning Spin Master as a preferred supplier.
Commercial Presentations & Marketing Collaboration
  • Marketing & Media Alignment: Partner closely with Brand and Trade Marketing to co-develop, align, and present powerful product presentations, business proposals, and advertising plans.
  • Innovative Campaigns: Create and deliver innovative, sales-driven account plans that maximize Spin Master’s brand visibility and activation in stores and online.
Forecasting, Demand Planning & Data Analysis
  • Demand Forecasting: Collaborate with the Planning team to build accurate monthly retailer forecasts based on POS data, inventory levels, and promotional activities.
  • Data-Driven Opportunities: Analyze sell-through data and market intelligence to identify growth opportunities, optimize stock levels, and minimize commercial risks.
Budget & Profitability Management
  • Financial Accountability: Maximize and secure account profitability by delivering on revenue, volume, and margin targets.
  • Budget Administration: Proactively manage customer-specific budgets, promotional investments, and ensure trade terms and Salesforce records are always up to date.
Teamwork, Communication & Execution
  • Cross-functional Collaboration: Work proactively in a multi-disciplinary team environment (Sales, Marketing, Finance, Planning, Operations) to deliver top-tier customer service.
  • Solution-Oriented Culture: Communicate clearly and efficiently with customers to resolve challenges quickly, contributing to a collaborative, solution-oriented team culture.

How will you fit into the team?
This role reports directly into the Sales Manager Benelux & Nordics.

What are your skills and experience?

  • Minimum of 5 years of experience in a similar Key Account Management role within the Fast-Moving Consumer Goods (FMCG), Consumer Packaged Goods (CPG), or Toy/Entertainment industry.
  • Bachelor’s or Master’s degree in Business, Marketing, or a related field.
  • Proven understanding of the Toy Market or related licensing industries is highly preferred.
  • Languages:
    • Dutch: Native level (written and verbal).
    • English: Fluent (written and verbal). Essential as English is the business language for the Nordics region and internal communications.
    • French: Good working knowledge is considered a strong asset.
    • Scandinavian languages: (Swedish, Danish, Norwegian) are an advantage.

The anticipated pay range for this role is 59,000 EUR to 79,000 EUR Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, skills, competencies, education, etc.

#LI-MK1 #LI-Hybrid

This job posting is tied to an open vacancy.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

  • Growth and Career Opportunities

  • Flexible Work Hours

  • Innovation, Collaboration and Fun

  • Comprehensive Benefits

  • Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at [email protected] and we will work with you to meet your accessibility needs.

We do appreciate all interest; however only those selected for interview will be contacted.

Skills Required

  • Minimum 5 years of experience in a similar Key Account Management role within FMCG, CPG, or the toy and entertainment industry
  • Bachelor's or Master's degree in Business, Marketing, or a related field
  • Native-level Dutch proficiency, written and verbal
  • Fluent English proficiency, written and verbal
  • Understanding of the toy market or related licensing industries
  • Good working knowledge of French
  • Swedish, Danish, or Norwegian language skills
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The Company
HQ: Toronto, Ontario
1,909 Employees
Year Founded: 1994

What We Do

Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company creating exceptional play experiences through a diverse portfolio of innovative toys, entertainment franchises and digital games. Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals® and GUND®, and is the toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, stories and endearing characters through its in-house studio and partnerships with outside creators, including the preschool success PAW Patrol and 10 other television series, which are distributed in more than 160 countries. The Company has an established digital presence anchored by the Toca Boca® and Sago Mini® brands, which combined have more than 25 million monthly active users. With over 1,800 employees in 28 offices globally, Spin Master distributes products in more than 100 countries.

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