Kajabi, Digital Marketing & Business Growth VA

This is a remote position.

Job Description: Kajabi, CRM & Digital Marketing Virtual Assistant

About the Client

Anexperienced coach who works across both online and offline coaching. The business is expanding its online presence and preparing to develop online cohorts, digital products, lead-generation systems, marketing campaigns, and a more sales-focused digital business.

The client's website is built on Kajabi, and she is looking for an experienced Virtual Assistant who can take ownership of the technical and digital marketing execution side of the business.

The client is a highly visionary business owner who needs a proactive executor who can take ideas and turn them into organized, functional, and measurable action.

Role Overview

We are looking for an experienced Kajabi, CRM & Digital Marketing VA who can take ownership of the client's Kajabi ecosystem and support the technical and marketing systems that drive the business.

This role is primarily focused on:

• Kajabi management and optimization
  
• Website and landing page development
  
• Email marketing and automation
  
• CRM and lead management
  
• Marketing funnels
  
• Lead generation
  
• Customer journeys and nurturing
  
• Digital product and online cohort support
  
• Marketing campaign execution
  
• Website conversion optimization
  

The successful candidate should have practical, hands-on Kajabi experience and understand how different digital marketing components work together. This is not simply a technical administration role. The ideal VA understands the relationship between Kajabi, marketing funnels, email campaigns, lead generation, offers, and sales.

Key Responsibilities

1. Kajabi Management & Optimization (MUST HAVE)

The VA will take ownership of the client's Kajabi platform and ensure it is organized, functional, and optimized.

Responsibilities may include:

• Manage and maintain the client's Kajabi platform
  
• Set up and organize Kajabi products, offers, pages, forms, and related assets
  
• Support the setup and management of online courses and coaching cohorts
  
• Build and update Kajabi landing pages
  
• Create and manage forms and opt-in pages
  
• Set up lead magnets and delivery systems
  
• Build and maintain sales-focused website pages
  
• Support consultation and application booking funnels
  
• Set up and manage email campaigns within Kajabi
  
• Create and manage automated email sequences
  
• Organize contacts, tags, offers, and customer journeys
  
• Support client onboarding and post-purchase journeys
  
• Assist with webinars and webinar-related funnels
  
• Connect marketing activities and campaigns within Kajabi
  
• Monitor and troubleshoot basic Kajabi issues
  
• Identify opportunities to improve the existing Kajabi setup
  
• Help transition the website from being primarily information-focused to more sales and conversion-focused
  

Important: The successful candidate should have practical experience building and managing systems inside Kajabi, not simply experience navigating the platform. Experience supporting coaches, consultants, educators, online businesses, courses, or digital products is highly desirable.

2. Marketing Funnels & Lead Generation

The VA will support the development and optimization of systems designed to attract, nurture, and convert leads.

Responsibilities may include:

• Build and manage marketing funnels
  
• Create lead magnet funnels
  
• Set up lead capture forms
  
• Develop opt-in and landing pages
  
• Create consultation/application funnels
  
• Support consultation booking systems
  
• Build webinar funnels
  
• Create nurture sequences
  
• Develop pre-sale and post-sale email journeys
  
• Support new-client onboarding funnels
  
• Create follow-up sequences
  
• Support campaigns for books, digital products, courses, cohorts, and other offers
  
• Track funnel performance
  
• Identify potential bottlenecks in the customer journey
  
• Recommend improvements to increase conversions
  
• Help structure the website and customer journey around business goals and sales
  

The ideal candidate understands how a lead magnet, landing page, email sequence, offer, and customer journey work together rather than viewing each task independently.

3. Email Marketing & Automation

Responsibilities may include:

• Create and schedule email campaigns
  
• Build automated email sequences
  
• Draft email copy based on the client's voice and direction
  
• Create prospect nurture sequences
  
• Create follow-up campaigns
  
• Develop pre-cohort and post-cohort communications
  
• Support client onboarding emails
  
• Create client nurturing campaigns
  
• Maintain email lists and segmentation
  
• Organize tags and subscriber journeys
  
• Monitor email campaign performance
  
• Make recommendations based on engagement and results
  
• Ensure messaging remains aligned with the client's brand and voice
  

Brand Voice Expectations: The client uses AI as a productivity tool but does not want generic, robotic, or obviously AI-generated content. The VA should be able to:

• Understand and maintain the client's personality and tone
  
• Humanize AI-assisted content
  
• Edit AI-generated drafts so they sound natural
  
• Avoid repetitive or generic AI language
  
• Write in a warm, authentic, and human way
  
• Capture the client's personal style and messaging
  

4. Website & Landing Page Optimization

The client's existing website is built on Kajabi and needs to become more sales-focused and conversion-oriented.

Responsibilities may include:

• Review existing website structure
  
• Identify opportunities for improvement
  
• Improve calls-to-action
  
• Support sales-focused page development
  
• Improve lead capture opportunities
  
• Build and optimize landing pages
  
• Improve website navigation
  
• Connect website pages with lead magnets and offers
  
• Support consultation/application pathways
  
• Connect website pages with email and marketing funnels
  
• Identify opportunities to improve conversion
  
• Recommend improvements to the client's digital customer journey
  

The ideal candidate should have a sales and conversion mindset, not simply a website maintenance mindset.

5. Digital Marketing & Campaign Support

The VA may support the client with:

• Digital marketing campaigns
  
• Product and offer launches
  
• Online cohort launches
  
• Book and e-book promotions
  
• Lead-generation campaigns
  
• Email campaigns
  
• Webinar campaigns
  
• Marketing calendars
  
• Campaign coordination
  
• Tracking campaign deliverables
  
• Coordinating with the Social Media & Creative VA
  

Where a campaign requires both technical and social media support, this VA will coordinate with the Social Media & Creative VA to ensure the campaign works as one integrated system.

6. Strategic Execution & Forward-Thinking Support

This is an important part of the role. The client is a visionary and needs someone who can help turn ideas into action.

The VA should:

• Take ownership of assigned tasks
  
• Work independently
  
• Organize priorities
  
• Meet deadlines
  
• Identify what needs to happen next
  
• Proactively communicate blockers
  
• Identify gaps or issues before they become problems
  
• Suggest better or more efficient ways of working
  
• Recommend improvements to systems and processes
  
• Bring ideas and strategies to the client
  
• Think ahead rather than simply wait for instructions
  
• Look for opportunities to improve marketing performance
  
• Help keep projects moving forward
  
• Understand the broader business goal behind each task
  

Forward-Thinking Attitude (MUST HAVE): The ideal candidate is someone who can confidently say: “I've noticed this could be improved. Here's what I recommend we do.” The client is specifically looking for someone who can identify things she may have missed, bring new ideas to the table, and proactively suggest strategies or solutions.

7. Administrative & Organizational Support

Administrative support may include:

• Organizing digital files and resources
  
• Maintaining marketing-related records
  
• Tracking projects and deadlines
  
• Updating spreadsheets and reports
  
• Organizing campaign assets
  
• Maintaining task lists
  
• Tracking deliverables
  
• Coordinating marketing activities
  
• Following up on outstanding tasks
  

Administrative work will support the primary Kajabi, CRM, and marketing responsibilities rather than being the main focus of the role.

Ideal Candidate Profile

MUST HAVE

• Strong, hands-on Kajabi experience
  
• Experience building and managing Kajabi systems
  
• Experience with email marketing and automation
  
• Experience with marketing funnels
  
• Experience with lead magnets and lead capture
  
• Understanding of CRM and customer journeys
  
• Understanding of digital marketing
  
• Experience with landing pages
  
• Strong organizational and project management skills
  
• Strong attention to detail
  
• Strong written and verbal communication
  
• Excellent execution skills
  
• Ability to work independently
  
• Proactive and accountable
  
• Comfortable meeting deadlines
  
• Strong problem-solving skills
  
• Forward-thinking attitude
  
• Ability to identify opportunities and suggest improvements
  
• Ability to understand and maintain brand voice
  
• Comfortable using AI as a productivity tool without producing robotic content
  

HIGHLY PREFERRED

• Experience supporting coaches or consultants
  
• Experience with online courses or cohorts
  
• Experience building Kajabi funnels
  
• Experience with sales-focused websites
  
• Experience with conversion optimization
  
• Experience with client nurturing
  
• Experience with onboarding sequences
  
• Experience with consultation/application funnels
  
• Canva experience
  
• Basic social media knowledge
  
• Basic content or video editing knowledge
  

Personality & Work Style

The ideal candidate is:

• Proactive, forward-thinking, and resourceful
  
• Friendly, kind, warm, and approachable
  
• Professional, trustworthy, responsible, accountable, and reliable
  
• Organized, detail-oriented, and deadline-conscious
  
• Solutions-oriented and confident enough to make recommendations
  
• Comfortable taking ownership and working independently
  
• Able to collaborate with another VA
  
• Genuinely interested in helping the business grow
  

The client is looking for a trusted execution partner, not someone who simply waits for a list of tasks.

Communication & Accountability

The VA will work closely with the client through regular touch-base meetings.

Weekly Reporting: The VA will provide a weekly update covering:

• Tasks completed
  
• Tasks in progress
  
• Pending items
  
• Blockers or issues
  
• Upcoming priorities
  
• Recommendations or opportunities identified
  

The client may have regular Monday and Friday touch-base meetings to discuss priorities, progress, and next steps.

Hours & Growth Opportunity

• Initial Engagement: The role will initially begin at approximately 10 hours per week, depending on the agreed arrangement.
  
• Growth Potential: As the business grows, the client anticipates increasing the hours and potentially expanding the role toward a more substantial or full-time commitment.
  

The VA should:

• Use allocated hours efficiently
  
• Prioritize work according to business goals
  
• Communicate when the workload exceeds available hours
  
• Never work beyond approved hours without authorization
  
• Recommend priorities when multiple projects compete for available time
  

This is intended to be a long-term growth opportunity, not a fixed short-term 10-hour role.

Tools & Platforms

• Primary: Kajabi, Canva, Email marketing & automation tools, CRM / lead management tools
  
• Additional: Webinar platforms, Scheduling tools, AI productivity tools, Basic social media platforms
  

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