Media help partners understand the changing advertising landscape. Specialising in audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media, their global coverage and local expertise enable better understanding of media audiences and their relationships with brands.
Kantar Media is a wholly owned but operationally independent part of the Kantar Group.
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Job Details
As people increasingly move across channels and platforms, Kantar Media’s data and audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.
Working with panel and first-party data in over 80 countries, we have the world’s fastest growing cross-media measurement footprint, underpinned by versatility, scale, technology and expertise, to drive long-term business growth for our clients and partners.
Job Title: Junior Research Analyst - SVOD
Location: London, Grays Inn Road
Full time/Permanent/Hybrid
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About the Project/Role
This is a key role within the content measurement team working on the Barb service within Kantar. This role sits within the Audience Intelligence team, working on the Barb long term contract to measure TV and video viewership in the UK.
The Barb service at Kantar is a complex one, including a wide range of departments and disciplines. This role requires an enquiring mind capable of understanding complex processes and one able to liaise with multiple teams. The analyst will also work directly with the client and therefore needs to be able build strong and productive working relationships.
This role has a particular focus on SVOD (subscription video on demand) content. As part of the measurement of total video in the UK, Kantar has been commissioned by Barb to measure the audiences at a content level of SVOD services, such as Netflix, Amazon Prime, Disney+, AppleTV+, Paramount+ and YouTube.
This involves the identification, curation and continual updating of a library of SVOD titles for measurement, in order that viewing to new titles may be measured as soon as they are uploaded onto the services. The analyst will be responsible for defining and editing this catalogue, in collaboration with Barb, and so knowledge of and an interest in TV content, particularly subscription video on demand content and trends is important.
Other responsibilities include database management of the SVOD content library, performing quality control and testing of assets in the library. They will also need to interrogate viewing data to investigate issues and answer client questions.
Over time the analyst will also be expected to assess, recommend and implement improvements to processes.
Training to fulfil these tasks will be provided.
Job Role Requirements
SVOD Content Measurement
- Tracking, selecting and prioritising for measurement all upcoming content on SVOD services (Netflix, Amazon Prime, Disney+, AppleTV+, Paramount+, YouTube). Working with the client to agree priorities
- Managing the upload of identified content into the database
- Overseeing database quality control
- Communicating with clients on SVOD measurement
- Analysing viewing figures for video on demand services for regular reporting and ad hoc requests
- Investigating potential issues in the data, including responding directly to client queries.
- Suggesting and implementing improvements of SVOD measurement process
Role Requirements
- An interest in TV and subscription video on demand
- Good attention to detail
- Comfortable in handling and interpreting data
- The applicant must be proficient with Excel, including lookups, pivot tables and other formulae
- Knowledge of SQL, Power BI and audience measurement software (TechEdge) is a plus
- An enquiring mind is essential, you will need to work on your own initiative to pursue lines of enquiry and investigate data issues
- Understanding of business processes and an ability to proactively suggest improvements
- Team player with good communication skills and an ability to collaborate successfully across teams
At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate based on age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status, or any other legally protected characteristics.
At Kantar we have an integrated way of rewarding our people based around a simple, clear, and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Privacy and Legal Statement
PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager(s) and for consideration for potential future opportunities by Kantar and its affiliate Kantar group companies. For full details of our privacy policy please visit www.kantar.com
Country
United KingdomWhy join Kantar?
We pride ourselves on understanding people, and what makes us think and act the way we do.
And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.
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What We Do
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
