We are seeking a passionate and driven Paid Media Specialist to join our growing team in Milan. As a Paid Media Specialist, you will play a crucial role in supporting the execution and optimization of paid media campaigns across various channels, with a focus on search and social. This is an excellent opportunity to learn from experienced professionals and develop your skills in a dynamic and innovative environment.
Responsibilities
- Assist in the creation and management of PPC (Search and Social) campaigns for our clients.
- Support the team in achieving client objectives across the marketing funnel (awareness, consideration, conversion).
- Assist in keyword research, ad copywriting, and audience targeting.
- Learn and utilize tools and platforms such as Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and SA360.
- Monitor campaign performance, analyze data, and generate reports.
- Stay up-to-date on the latest industry trends and best practices.
Knowledge and Experience
- 1-2 years of experience in a Digital Marketing role, with some exposure to Paid Media (internships or agency experience are a plus).
- University Degree in Economics, Business Administration, Marketing, or a related field.
- Understanding of digital Marketing principles and paid media channels
- Excellent analytical and problem-solving skills.
- Detail-oriented.
- Proficient in Italian and English (written and spoken).
- Proactive and eager to learn.
- A strong team player with excellent communication skills.
Benefits
- Employee mentoring program
- Professional development assistance
- Referral program
- Work from home / office hybrid model
- Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues
- Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team.
- Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven.
- Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements. Goes above and beyond the basic expectations of the role and the business.
Equal Opportunity Employer: Incubeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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What We Do
Incubeta is a team of over 800 creators, thinkers, makers and doers working across 20 offices globally to unlock business growth for clients including Google, Hyundai, Netflix, HBO and L'Oréal. Incubeta combines capabilities across the full spectrum of digital disciplines to deliver standout outcomes at every brand touchpoint, from awareness to fulfilment. Incubeta’s ‘Upgrade your Growth’ narrative emphasizes how the business will grow alongside its clients focusing on expanding our services and products across the entire customer journey, giving clients back control over their data, customers, and actions. The Incubeta group has grown 20 fold over the past 7 years, offering fantastic growth opportunities for staff and helping its rising number of clients grow in a complex digital environment. The unification of its specialisms will ensure Incubeta remains at the forefront of innovation to help businesses unlock the power of digital and amplify growth.
