Junior Media Activation Manager (all genders)

Posted 12 Hours Ago
Be an Early Applicant
Berlin, DEU
In-Office
Junior
eCommerce • Retail
The Role
Execute, monitor, optimize, and analyze integrated digital media campaigns across onsite and offsite channels. Adjust budgets, bids, targeting, creatives, and campaign setups to meet delivery and performance KPIs. Prepare media plans, recommendations, and campaign reports while supporting consultants, clients, and campaign managers with data-driven insights and optimization strategies.
Summary Generated by Built In

The Media Activation team owns the setup, optimization, and enhancement of media campaigns. Being at the forefront of delivery, this team owns the execution and realization of strategy and activation. 

This team works closely with the Campaign Managers to ensure media is executed to our expectations across the entire media mix. With a passion for all things digital, the steering team works to enhance overall output with operational excellence and test and learn mentality.

As a Junior Media Activation Manager you will execute integrated media plans and partnerships in collaboration with other team members and stakeholders

WHERE YOUR EXPERTISE IS NEEDED
  • Monitoring and optimization of media across different digital channels (onsite/offsite, including adjusting budgets/bids, altering targeting and refreshing creatives)

  • Optimizing inflight campaigns based on internal and external data points such as audience, device, location, etc to ensure ontime delivery and achieve campaigns’ KPIs

  • Analyzing campaign results continuously, with the ability to notice and flag any issues within large sets of data, and actively improve on performance by making good use of insights

  • Preparing media recommendations for Partner Consultants on the media split, market recommendations, formats & run time. Preparation of media plans for full-funnel campaigns. 

  • Understanding the complete user customer journey and adjust campaign set up accordingly to achieve the best campaign results

  • Reporting on a weekly, monthly, quarterly and post-campaign basis to hit monthly/quarterly objectives and media plan targets (data reporting)

  • Supporting the Partner Consultancy teams, clients and Campaign Managers, with ongoing optimization recommendations

WHAT WE ARE LOOKING FOR
  • Minimum 2+ years of experience in digital marketing or client services. Previous agency, online publisher/sales house or retailer experience is a plus.

  • Minimum 1 year of media planning experience. 

  • Platform knowledge (DV360, Smart.ly, Meta, TikTok, Snapchat, Pinterest, Google Ads, etc.) and up to date knowledge on the latest media trends. Ability to set up and deliver campaigns within these platforms. 

  • Analytical skills: ability to work with dashboards and tracking systems, provide analytical insights and data-driven recommendations for campaign steering

  • A proactive attitude, self-confidence, and decisiveness. The ability to work independently, quickly adapt to new challenges, and drive results.

  • Excellent prioritization and time management skills, excellent communication skills

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect.

  • 27 days of holiday a year to start for full-time employees (and +1 every year until 30)

  • 2 paid volunteering days a year

  • Employee shares program

  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners

  • Relocation assistance available (subject to prior agreement)

  • Family services, including counseling and support

  • Health and wellbeing options (including Wellhub, formerly Gympass)

  • Mental health support and coaching available

  • Drive your development through our training platform and biannual peer-to-peer review

Please note that all applications must be completed using the online form - we do not accept applications via email.

INCLUSIVE BY DESIGN

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!

At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.

We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.

Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion

Skills Required

  • At least 2 years of experience in digital marketing or client services
  • At least 1 year of media planning experience
  • Knowledge of media platforms such as DV360, Smart.ly, Meta, TikTok, Snapchat, Pinterest, and Google Ads
  • Ability to set up and deliver campaigns within digital media platforms
  • Analytical skills using dashboards and tracking systems
  • Ability to provide analytical insights and data-driven campaign recommendations
  • Proactive attitude, self-confidence, and decisiveness
  • Ability to work independently and adapt quickly to new challenges
  • Excellent prioritization and time management skills
  • Excellent communication skills
  • Previous agency, online publisher or sales house, or retailer experience

Zalando Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Zalando and has not been reviewed or approved by Zalando.

  • Leave & Time Off Breadth Paid time off includes a sizable annual allowance that can grow with tenure, plus additional paid days for volunteering. This breadth is highlighted as supportive of work–life balance.
  • Wellbeing & Lifestyle Benefits Mental health support, round‑the‑clock counseling for employees and households, and broad fitness/wellness access are emphasized as robust. Substantial product discounts and partner offers add meaningful lifestyle value.
  • Parental & Family Support Structured support around parental leave—such as buddy programs, re‑onboarding, and paid child sick days—helps ease family responsibilities. Flexible and part‑time leadership options further accommodate parents.

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The Company
HQ: Berlin
10,000 Employees
Year Founded: 2008

What We Do

Welcome to Zalando. Here’s some key info about us: Our position and vision: - We’re Europe’s leading online platform for fashion and lifestyle - Founded in Berlin in 2008, we bring head-to-toe fashion to more than 50 million active customers in 25 markets; offering clothes, footwear, accessories, and beauty - Our vision is to become The Starting Point For Fashion. Our offering: - Our assortment of international brands ranges from world-famous names to local labels - Our platform is a one-stop fashion destination for inspiration, innovation, and interaction - As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners, and friends of our brand. - Our logistics network with 12 centrally located fulfillment centers allows us to efficiently serve our customers throughout Europe, supported by warehouses in Italy, France, Poland, and Sweden with a focus on local customer needs. Our beliefs: - Our ambition is to combine our passion for self-expression through fashion with our unwavering commitments to sustainability and D&I - We believe that our integration of fashion, operations, and online technology gives us the capability to deliver a compelling value proposition to both our customers and fashion brand partners.

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