Marketing Executive (BTL Marketing)

Posted One Month Ago
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New Town, Santa, Paschim Bardhaman, West Bengal, IND
In-Office
216K-300K Annually
Junior
Manufacturing
The Role
Execute below-the-line marketing campaigns, including dealer meets, exhibitions, promotional events, in-store branding, and activation programs. Coordinate vendors, branding materials, event setup, and regional sales support. Monitor campaign effectiveness, prepare post-event reports, and manage multiple assignments within deadlines while applying creativity, communication, and basic digital marketing knowledge.
Summary Generated by Built In


Position: Marketing Executive (BTL Marketing)
Location: Head Office – Chinar Park, Kolkata
Salary: ₹18,000 – ₹25,000 per month
Experience: 6 Months – 2 Years
About the Role

Saburi Ply is looking for a creative and energetic Marketing Executive to support our marketing initiatives across  Below-The-Line (BTL) channels. The ideal candidate should be passionate about branding, promotions, with the ability to execute campaigns that strengthen the company's market presence.

Key Responsibilities
BTL Marketing
  • Plan and execute dealer meets, exhibitions, promotional events, and branding activities.
  • Coordinate with vendors for printing, merchandising, branding materials, and event setup.
  • Ensure timely execution of in-store branding, promotional campaigns, and activation programs.
  • Monitor campaign effectiveness and prepare post-event reports.
  • Coordinate with the sales team for marketing support across different regions.


RequirementsRequired Skills
  • Basic knowledge of Digital Marketing concepts.
  • Experienced in BTL marketing activities and event coordination.
  • Good communication and coordination skills.
  • Creative mindset with attention to detail.
  • Ability to manage multiple assignments within deadlines.
Eligibility
  • Graduate in Marketing, Business Administration, or any relevant discipline.
  • 6 months to 2 years of experience in BTL Marketing &  Brand Promotion.
  • Fresh ideas and willingness to learn are highly valued.


Skills Required

  • 6 months to 2 years of experience in BTL marketing and brand promotion
  • Graduate degree in Marketing, Business Administration, or a relevant discipline
  • Experience with BTL marketing activities and event coordination
  • Basic knowledge of digital marketing concepts
  • Good communication and coordination skills
  • Creative mindset with attention to detail
  • Ability to manage multiple assignments within deadlines
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The Company
306 Employees
Year Founded: 2018

What We Do

Saburi Ply is an India-based manufacturer of ultra-durable, high-quality plywood and engineered wood panel products. Its offerings include plywood, blockboard, chipboard, WPC boards, and flush doors, serving the Indian plywood industry and broader building-materials market. Founded in 2018 in Kolkata, the company presents itself as a trusted source for panel products, combining product durability, professionalism, and a dynamic approach to customer service.

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