If you're looking for the chance to learn, grow, and make a contribution to the community, look at employment opportunities with Full Sail University. You'll find your choice of career opportunities, great benefits, an environment that welcomes and values creativity, and a work experience that is both challenging and rewarding!
The Junior Marketing Analyst will analyze data and provide insights to support key business decisions and online website initiatives for Full Sail DC3, a department of Full Sail University. This individual will be responsible for overseeing DC3’s marketing campaign performance and ecommerce operations. This person will work closely with all areas of the marketing department to ensure online sales goals are met. A successful candidate will have high attention to detail, an entrepreneurial outlook, and be forward-thinking.
Essential Duties and Responsibilities:
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Analyze and report on DC3’s marketing campaigns, website data, and user experiences to improve website performance and meet or exceed sales goals.
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Work directly with leadership for innovation of campaigns and webpages for rapid A/B testing of ads, site structure, marketing copy, and design.
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Ability to identify online user website friction and offer various optimization recommendations.
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Tracking of marketing performance and provide insights for optimization of campaigns.
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Report on core marketing KPIs, website trends, and sales metrics to stakeholders.
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Analyze trends in customer purchases, evaluate online buying changes and streamline DC3’s sales funnel as needed.
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SEO and keyword density analysis for growth and optimization of organic site traffic.
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Efficiently drive marketing and website optimizations to meet sales goals.
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Collaborate across departments to communicate upcoming CRM or website changes and dataflows.
Other Responsibilities:
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Successfully manage and develop strategic relationships to support the organization’s goals.
Supervisory Responsibilities: No
Competencies:
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A deep desire or curiosity to ask questions and seek out answers beyond service level analytics.
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Strong understanding of key performance metrics including CPL, CPA, and ROI.
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Ability to understand website data including page views, session duration, pages per session, bounce rates, traffic sources, site visitor types, etc.
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Ability to self-manage, prioritize, and maintain many complex projects in a fast-paced environment.
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Ability to effectively communicate and work collaboratively across departments.
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Strong project management skills with the ability to manage deadlines.
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Must be detailed-oriented and have strong problem-solving skills.
Education and/or Experience:
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Bachelor’s degree in Advertising, Marketing, Communications or related field required.
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0-3 years working experience in a marketing analytics role.
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Experience in Quantum Metric, a Digital Analytics Platform, would be beneficial.
Computer/Equipment Skills:
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Strong proficiency in Excel a must
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Strong understanding of website and ecommerce key performance metrics
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Good analytical and problem-solving skills
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Strong verbal and written communication skills
Environmental Factors/Physical Demands:
Work is performed in an office environment. While performing the duties of this job, the employee is regularly required to have the ability to maintain active customer and employee communication; access, input and retrieve information from the computer systems; enter alphanumeric data into a computerized system; and attend in person and online meetings. May be subject to bending, reaching, kneeling, stooping and lifting up to thirty (30) pounds.
Full Sail is an Equal Opportunity Employer.
Full Sail is an Equal Opportunity Employer.
Top Skills
What We Do
Full Sail University is an award-winning educational leader for those pursuing careers in entertainment, media, arts and technology. Founded in 1979, Full Sail has received accolades throughout its 40+ year history, including most recently:
* One of the 2021 "Top Graduate & Undergraduate Schools to Study Game Design" by The Princeton Review
* One of the 2021 "Top 50 Film Schools" by The Wrap Magazine
* 2019 "School/College of the Year" by the Florida Association of Postsecondary Schools and Colleges
Full Sail is a graduate and undergraduate degree-granting institution offering on-campus and online degree programs in areas related to Art & Design, Business, Film & Television, Games, Media & Communications, Music & Recording, Sports, and Technology. Full Sail alumni have worked on countless award-winning projects with individual recognition including OSCAR®, Emmy®, GRAMMY®, ADDY®, MTV Video Music Award, and Video Game Award honors.
What Makes Full Sail Different?
Our 210+ acre campus is located in Winter Park, FL. From game studios, to venues, to boardrooms and film sets, our classrooms are designed to look and feel like industry production environments – because they are.
Full Sail degrees are built around real-world experience – project-based work in professional environments and on professional software and hardware. Our education is offered at an accelerated pace, which allows students to graduate in about half the time of a traditional bachelor's program. This unique approach helps prepare our students for the entertainment media world they want to join after graduation.
Full Sail’s community consists of 22,000+ students, 2,200+ full-time equivalent employees, 83,565+ graduates, and 600+ educators with academic and professional credentials. Our community is united by the desire to learn through creating.
Connect with us: https://www.fullsail.edu/connect-with-us
Full Sail is accredited by the Accrediting Commission of Career Schools and Colleges.