KOL Specialist

Reposted 22 Days Ago
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DKI Jakarta, IDN
In-Office
1-2 Annually
Junior
eCommerce • Logistics • Sales
The Role
The Jr. KOL Specialist will identify and manage relationships with influencers, execute marketing campaigns, and analyze performance metrics.
Summary Generated by Built In

Job Description: 

  • Build the Affiliate Army (Sales Focus): Aggressively recruit and manage creators on TikTok Shop and Shopee who are focused on selling. Your goal here is purely GMV (Gross Merchandise Value).
  • Manage Brand KOLs (Awareness Focus): Select and brief content creators (IG/TikTok) to build brand image. Ensure their content feels authentic but hits our key messages.
  • Negotiate Smart Deals: Move away from just paying 'fixed fees.' Negotiate hybrid deals (Fee + Commission) to protect our budget and incentivize creators to sell.
  • Sample Logistics: Oversee the product seeding process—ensure the right creators get the right products at the right time.
  • Data & Optimization: Analyze the numbers weekly. Cut the creators who don't convert; double down on the ones who do.

Requirements:

  • Experience: 1-3 years or more in Influencer Marketing or Affiliate management.
  • Platform Knowledge: You must know the backend of TikTok Shop and Shopee Affiliate inside out.
  • Money Mindset: You understand ROAS (Return on Ad Spend) and CPA (Cost Per Acquisition). You don't just care about 'likes,' you care about 'sales.'
  • Hustle: You are comfortable reaching out to dozens of creators a day and negotiating terms.

Top Skills

Influencer Marketing
Social Media Platforms
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The Company
HQ: South Jakarta, Jakarta
1,303 Employees
Year Founded: 2017

What We Do

In 2020, Seven Retail was established as a House of Brands, integrating multiple business units under one cohesive strategy for lifestyle, F&B and education. Each new venture is meticulously crafted to become a leader in its category, maintaining the company's commitment to quality, accessibility, and aggressive innovation. We are on a mission to make high-quality, exceptional lifestyle experiences accessible, helping people get more out of their paycheck so everybody can experience a higher standard of living. Over 200 outlets to date with +1 new store added every other day. Creating several new brands into new categories every single year. We rapidly iterate, constantly reinvent, and obsessively experiment when it comes to product innovation and consumer experience. Check out our website and come experience our brands for yourself!

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