Jr. Graphic Designer

DIGITAL GRAPHIC DESIGNER

REPORTS TO: DIGITAL DESIGN MANAGER 

STATUS: NON-EXEMPT 

Summary 

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas.  We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.  

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community. 

Our vision is to offer everyone a piece of the American spirit – one handshake at a time.   

Boot Barn is looking for a full-time, junior Digital Graphic Designer to join our in-house creative team. This position will conceptualize, execute and design digital assets. This includes email campaigns, site banners and graphics, digital marketing ads, and landing pages to support the ecommerce site.  The ideal candidate will understand best practices for digital marketing design and be able to present their creative designs to the team through excellent written and verbal communication skills, while adapting these designs based on input from several departments. 

Essential Duties and Responsibilities 

• Create digital graphic assets and web content for the site (homepage banners, category banners, and content landing pages) 

• Design email blasts (promotional, events, transactional and more) 

• Design digital banner ads and social media graphics as needed 

• Develop innovative and creative ideas for digital creative 

• Collaborate closely with team and management on design elements 

• Select relevant images from internal and vendor databases to fit the goal of the digital creative and more 

• Schedule, manage and prioritize digital graphic design pieces 

• Maintain web graphic standards and brand guidelines in all creative designs 

• Update website content to coincide with marketing campaigns  

• Maintain and continuously improve brand guidelines 

• Any other duties as assigned 

• Demonstrates high level of quality work, attendance and appearance. 

• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management. 

• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.  

• Performs any other duties that may be assigned by management. 

Qualifications  

• Strong communication, customer service, time management and organizational skills.  

• Degree or diploma in Graphic Design 

• 3+ years of work experience in graphic design in a retail or creative agency environment. 
• Experience with print graphic design processes
• Experience with paid social media ad creative 

• Demonstrate illustrative, layout and typography skills through Adobe CC: Photoshop. Illustrator, InDesign 

• Working knowledge HTML a plus 

• Knowledge of industry web standards, layout principles and aesthetic design concepts 

• Experience working within brand guidelines 

• Must be extremely well organized, work well under pressure  

• Self-motivated with good initiative 

• Experience meeting multiple deadlines 

• Proficient in Microsoft Word, Excel and Outlook 

Competencies  

• Customer Centric/Sales Driven – Assesses customer experience within the store and promotes a culture of customer engagement. Is attentive to customers and understands their needs, offers products that are aligned with the consumers’ expectations. Continually searches for ways to improve customer service. 

• Ensure Effective Communication - Listens carefully and attentively to others' opinions and ideas. Communicates information clearly, concisely, and professionally. 

• Establish Trust - Follows through on commitments. Is honest and direct with others. Promotes a culture of respect for, commitment to, and compliance with Company values, beliefs, and standards. Ensures the protection of confidential information. 

Boot Barn Benefits & Additional Compensation Opportunities 

• Competitive hourly rate. 

• Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands.  

• Paid Time Off plan for year-round Boot Barn Partners.* 

• Medical, Dental, Vision and Life Insurance.* 

• 401(k) plan with generous company matching. 

• Flexible schedules and work/life balance. 

• Opportunities for growth at every level – we are opening 50+ new stores each year. 

*For eligible Boot Barn Partners 

PAY RANGE: $25.00 - $28.85/hr.* 

*compensation varies based on geography, skills, experience, and tenure 

 
Physical Demands 

In general, the following physical demands are representative of those that must be met by a Partner to successfully perform the essential functions of this job.  Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job. 

• Standing, walking and squatting less than fifty percent of the work shift. 

• Required to lift, move and carry up to 40 pounds. 

• Ability to read, count and write to accurately complete all documentation and reports. 

• Must be able to see, hear and speak in order to communicate with partners and customers. 

• Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. 

• Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms. 

[    ] Sedentary: Limited activity, no lifting, limited walking 

[ X ] Light: Office work, some lifting, bending, stooping or kneeling, walking  

[    ] Moderate: Mostly standing, walking, bending, frequent lifting 

[    ] Arduous: Heavy lifting, bending, crawling, climbing 

Work Environment 

In general, the following conditions of the work environment are representative of those that a Partner encounters while performing the essential functions of this job.  Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment. 

• The workspace is clean, orderly, properly lighted and ventilated with the proper safety compliance. 

• Noise levels are considered moderate. 

Boot Barn, Inc. reserves the right to make exceptions to modify or eliminate this document or its content.  This document supersedes all previous policies, procedures or guidelines pertaining to this subject.  

Our core value of community bands us together in supportive and inclusive ways to drive our collective success. Boot Barn provides equal employment opportunity to all applicants and employees without regard to race, color, religion, sex, sexual orientation, age, national or ethnic origin, veteran or military status, disability, as well as any other protected status under the law. 
 

Americans with Disabilities Act (ADA) - Boot Barn will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required by applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Boot Barn Store or Distribution Center or reach out to Human Resources at 1-949-453-4400, Option 4.  

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