Dealer Website Optimization Lead

Description
This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
The Dealer Website Optimization Lead provides a key role in managing the day-to-day needs of the GM Dealer Digital Solutions Website Program. The Assistant Product Manager is responsible for Website vendor management, working cross-functionally with brands and other internal teams to resolve Dealer issues and define, implement, and measure key initiatives, along with the optimization of GM T3 Dealer Website platforms. The job responsibilities include, but are not limited to the following:
Responsibilities:
Website Program Management

• Overseeing day-to-day website vendor operations, along with facilitating escalations with all internal stakeholders and Website Vendor teams
• Providing website vendor oversight to ensure products and services are functioning properly, and consistently meet the needs of the Dealers, customers, and business owners
• Managing Website change initiatives and prioritizing projects with internal and external stakeholders
• Maintain program and contract requirements, DWC requirements in EBE/SFE, etc., SLAs, integrations, and compliance along with facilitating business reviews with website vendor teams
• Actively participating in requirements definition with brand and Website vendor partners, along with presenting updates to key stakeholders
• Overseeing new Website vendor driven enhancements, launches and communication strategy, along with program changes that impact the Tier 3 Dealer Websites
• Serve as liaison to Digital Performance Team (DPT) and other GM Dealer Digital Solution products regarding cross-functional initiatives and strategic opportunities. Work with DPT team, brands, and key stakeholders to define, implement, measure and key initiatives on Tier 3
• Brand Support: Provides immediate assistance with brand-related tasks and queries, ensuring brand consistency and compliance. Work across Dealer Digital Solution team for integration and awareness. Manage programmatic pages, and model landing pages.

Website Program Optimization

• Working with Website vendors to leverage their customer experience and research data, along with regularly reviewing website platform dashboards & GM reporting to identify platform optimization opportunities
• Evaluate current processes to optimize T3 launch and speed to market for programmatic landing pages. Work with website providers, DWC, brands, and other key stakeholders to finalize solution and launch
• Identifying and directing initiatives relating to website performance analysis and A/B testing opportunities with GM internal stakeholders and coordinating testing with website vendors. Utilize findings to enhance Dealer Website performance, strategy, and evolution. Field any analytics questions or requests that may come in.
• Work with Website Providers and other internal GM teams and stakeholders on implementation, management and escalations related to GM analytics and tagging
• Working with internal stakeholders to provide data-based recommendations for any proposed platform enhancements and digital executions

SEO Strategy

• Analyze performance metrics and conduct thorough audits to identify opportunities for on-page and off-page optimization, ensuring all initiatives align with the latest search engine algorithms and best practices.
• Implement Tier 3 SEO strategy to track, measure and optimize technical and programmatic SEO performance. Work with key stakeholders, including, but not limited to website providers, brands, T1, etc.,

Additional Responsibilities

• Developing communications to internal stakeholders on website vendor enhancements & launches
• Developing and managing new business processes or workflows for sustainment of the program
• Developing presentations for leadership, along with internal GM stakeholders, driving discussions on key Tier 3 initiatives
• Manage and oversee core program escalations through email or the Dealer website ticketing system, ensuring Dealer, provider, brand and internal team issues are being resolved in a timely manner
• Determine themes and trends for additional resource or training opportunities
• Track and measure consumer feedback on Dealer website platforms. Utilize findings to enhance dealer website performance, strategy and evolution
• Support Tier 3 Go-To-Market activities and execution

Qualifications:

• 4+ years in digital retail position
• 3+ years SEO Experience
• Bachelor's degree, preferred in marketing, business, or other related field or equivalent experience
• Proven track record of developing and executing successful SEO strategies, including keyword research, on-page optimization, link-building, and technical SEO to drive organic traffic and improve search engine rankings
• Experience and knowledge in planning, executing, and optimizing paid search campaigns across platforms like Google Ads and Bing Ads, including advanced knowledge of Google Performance Max for maximizing ROI through automated strategies, cross-channel targeting, and data-driven insights
• Working knowledge of digital advertising & marketing (Websites, SEO, SEM, Social, Lead Management/CRM, consumer marketing, etc.)
• Knowledge of automotive digital vendor ecosystem
• Excellent oral and written communication skills that involves understanding the audience; getting the message across; presenting information effectively; and communicating openly
• Self-motivated with the ability to balance competing priorities while maintaining effectiveness in a dynamic, high-paced environment
• Excellent time management skills - the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal
• Ability to build strong relationships, become a trusted advisor, and interact with all levels of Dealership personnel
• Ability to influence business partners and work across GM teams
• Ability to adapt to various levels of Dealership digital expertise
• Skilled in the use of Microsoft Office applications, including Excel, Word, PowerPoint, and Outlook, with the ability to create professional documents, reports, presentations, and manage email communications efficiently.
• Proficiency in Excel, including the ability to perform complex data analysis, create pivot tables, use advanced formulas, and generate detailed reports to support decision-making and campaign optimization.
• Proficient in using online ticketing systems like JIRA and Salesforce for managing and troubleshooting escalations, ensuring timely resolution of issues and effective communication across teams.
• Ability to do high-level data analysis, and pinpoint trends
• Business consulting skills, ability to create action plans and track progress

Additional Description
Preferred Qualifications:

• SEO Proficiency
• SEM Experience
• Dealership/automotive experience
• Digital retail experience (Dealer BDC or Digital Dealer Tool Provider)
• Brand digital experience

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

• #LI-MO1

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