The Role
Own the end-to-end product lifecycle for a DOOH AdTech platform: define roadmap, translate business needs into technical specs and APIs, collaborate with engineering and data teams, drive integrations with programmatic platforms and data providers, and measure campaign performance and optimisation in a privacy-first environment.
Summary Generated by Built In
Location: Madrid, Spain (On-site)
Experience: 2-5 Years
About the Role
We are looking for a technically strong and commercially driven Technical Product Manager to join us, a fast-growing platform transforming Digital Out-of-Home (DOOH) advertising through data, automation, and intelligent campaign planning.
In this role, you will own the product vision, roadmap, and execution for product’s core platform — enabling brands and agencies to plan, target, optimise, and measure outdoor advertising campaigns with precision.
You will work at the intersection of engineering, data, and media strategy, building scalable products that enhance inventory discovery, audience targeting, real-time campaign optimisation, and performance analytics in a privacy-first ecosystem.
Tasks
Key Responsibilities
* Own the end-to-end product lifecycle — from discovery and ideation to launch and continuous optimisation.
* Define and drive the product roadmap aligned with product growth, monetisation, and market expansion goals.
* **Build and enhance platforms for:
DOOH campaign planning & inventory management
Audience targeting & geo-spatial intelligence
Performance measurement & reporting dashboards**
* **Collaborate closely with engineering teams to translate business needs into:
Technical specifications
APIs and system workflows
Scalable data architectures**
* **Work with data and analytics teams to define KPIs such as:
Campaign reach & impressions
Footfall attribution
ROI and performance metrics**
* Partner with sales, operations, and client teams to gather feedback from brands, agencies, and media buyers.
* **Drive integrations with:
SSPs/DSPs and programmatic DOOH platforms
Data providers (location intelligence, mobility data, audience insights)
Third-party APIs and ad-serving technologies**
* **Identify opportunities to improve:
Inventory utilisation
Pricing optimisation
Campaign automation**
* **Stay ahead of trends in:
Programmatic DOOH
Location-based advertising
Privacy-first targeting (cookieless, first-party data)**
Requirements
Required Qualifications
* 2-5 years of Product Management experience in AdTech, MarTech, or Media Platforms
* **Strong understanding of:
Programmatic advertising ecosystem (DSPs, SSPs, RTB)
DOOH / OOH advertising workflows (preferred but not mandatory)
Campaign planning, targeting, and attribution**
* **Experience working with:
APIs, system integrations, and data pipelines
Agile/Scrum product development environments**
* **Ability to write:
PRDs, user stories, and technical documentation**
* Strong analytical skills with experience in Data-driven decision making
* Excellent stakeholder management skills; ability to work cross-functionally
* Strong technical and native level English & Spanish communication skills
Preferred Qualifications
* Experience in Digital Out-of-Home (DOOH) or location-based advertising platforms
* **Understanding of:
Geo-spatial data and mobility datasets
Footfall attribution and offline-to-online measurement**
* **Exposure to:
AI/ML use cases in campaign optimisation and audience targeting
Experience in B2B SaaS or marketplace platforms**
* **Familiarity with:
Ad servers and publisher-side monetisation
Measurement frameworks (incrementality, MMM, MTA)**
Benefits
Why Join Us?
* Work on a cutting-edge DOOH platform at the forefront of AdTech innovation
* High ownership and direct impact on revenue-driving products
* Opportunity to shape the future of data-driven outdoor advertising
* Collaborative, fast-paced, and international work environment
Experience: 2-5 Years
About the Role
We are looking for a technically strong and commercially driven Technical Product Manager to join us, a fast-growing platform transforming Digital Out-of-Home (DOOH) advertising through data, automation, and intelligent campaign planning.
In this role, you will own the product vision, roadmap, and execution for product’s core platform — enabling brands and agencies to plan, target, optimise, and measure outdoor advertising campaigns with precision.
You will work at the intersection of engineering, data, and media strategy, building scalable products that enhance inventory discovery, audience targeting, real-time campaign optimisation, and performance analytics in a privacy-first ecosystem.
Tasks
Key Responsibilities
* Own the end-to-end product lifecycle — from discovery and ideation to launch and continuous optimisation.
* Define and drive the product roadmap aligned with product growth, monetisation, and market expansion goals.
* **Build and enhance platforms for:
DOOH campaign planning & inventory management
Audience targeting & geo-spatial intelligence
Performance measurement & reporting dashboards**
* **Collaborate closely with engineering teams to translate business needs into:
Technical specifications
APIs and system workflows
Scalable data architectures**
* **Work with data and analytics teams to define KPIs such as:
Campaign reach & impressions
Footfall attribution
ROI and performance metrics**
* Partner with sales, operations, and client teams to gather feedback from brands, agencies, and media buyers.
* **Drive integrations with:
SSPs/DSPs and programmatic DOOH platforms
Data providers (location intelligence, mobility data, audience insights)
Third-party APIs and ad-serving technologies**
* **Identify opportunities to improve:
Inventory utilisation
Pricing optimisation
Campaign automation**
* **Stay ahead of trends in:
Programmatic DOOH
Location-based advertising
Privacy-first targeting (cookieless, first-party data)**
Requirements
Required Qualifications
* 2-5 years of Product Management experience in AdTech, MarTech, or Media Platforms
* **Strong understanding of:
Programmatic advertising ecosystem (DSPs, SSPs, RTB)
DOOH / OOH advertising workflows (preferred but not mandatory)
Campaign planning, targeting, and attribution**
* **Experience working with:
APIs, system integrations, and data pipelines
Agile/Scrum product development environments**
* **Ability to write:
PRDs, user stories, and technical documentation**
* Strong analytical skills with experience in Data-driven decision making
* Excellent stakeholder management skills; ability to work cross-functionally
* Strong technical and native level English & Spanish communication skills
Preferred Qualifications
* Experience in Digital Out-of-Home (DOOH) or location-based advertising platforms
* **Understanding of:
Geo-spatial data and mobility datasets
Footfall attribution and offline-to-online measurement**
* **Exposure to:
AI/ML use cases in campaign optimisation and audience targeting
Experience in B2B SaaS or marketplace platforms**
* **Familiarity with:
Ad servers and publisher-side monetisation
Measurement frameworks (incrementality, MMM, MTA)**
Benefits
Why Join Us?
* Work on a cutting-edge DOOH platform at the forefront of AdTech innovation
* High ownership and direct impact on revenue-driving products
* Opportunity to shape the future of data-driven outdoor advertising
* Collaborative, fast-paced, and international work environment
Skills Required
- 2-5 years Product Management experience in AdTech, MarTech, or Media Platforms
- Strong understanding of programmatic advertising ecosystem (DSPs, SSPs, RTB)
- DOOH / OOH advertising workflows
- Campaign planning, targeting, and attribution knowledge
- Experience with APIs, system integrations, and data pipelines
- Experience in Agile/Scrum product development environments
- Ability to write PRDs, user stories, and technical documentation
- Strong analytical skills and data-driven decision making
- Excellent stakeholder management and cross-functional collaboration skills
- Strong technical and native-level English and Spanish communication skills
- Understanding of geo-spatial data and mobility datasets
- Footfall attribution and offline-to-online measurement experience
- Exposure to AI/ML use cases in campaign optimisation and audience targeting
- Experience in B2B SaaS or marketplace platforms
- Familiarity with ad servers and publisher-side monetisation
- Familiarity with measurement frameworks (incrementality, MMM, MTA)
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The Company
What We Do
GlobalNodes is a global leader in innovative solutions that leverages advanced Artificial Intelligence to accelerate product development for its clients. The company focuses on providing custom, secure, and scalable technology solutions, fostering a culture of excellence and collaboration to help shape the future with cutting-edge technology and a commitment to delivering high-quality, scalable results.
