Japan Omnichannel Marketing Lead

Posted 3 Days Ago
Be an Early Applicant
Tokyo, JPN
In-Office
Mid level
Gaming
The Role
Own and execute omnichannel marketing for Japan across Web, CRM, app, console, and LINE. Design and localize global strategy, lead end-to-end campaigns, measure KPIs, iterate improvements, and coordinate with global and local stakeholders to maximize player engagement and business growth.
Summary Generated by Built In

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.



Role Summary:
日本市場におけるPlayStationプレイヤーのエンゲージメントを軸にして、オムニチャネル(Web・CRM・アプリ・コンソール・LINE)施策を自律的に設計・実行し、成果まで責任を持つポジションです。日本独自のプレイヤー理解に基づき、オムニチャネルマーケティングキャンペーンの企画・実行を通じて、ビジネス成⻑(PS5プレイやエンゲージメント)に貢献します。単なる施策実行ではなく、仮説設計・優先順位判断・改善までを一貫して担う「実行オーナー」としての役割です。
Key Responsibilities:
1. オムニチャネル施策の企画・開発
日本市場向けオムニチャネルマーケティングキャンペーンの企画・開発
グローバル戦略を日本市場向けに最適化し、日本プレイヤー体験として再設計
複数施策を横断した一貫性あるストーリーの構築
2. 日本向けオムニチャネルマーケティングキャンペーンの実行オーナー
多くのキャンペーンの企画・実行をリード
企画 → 実行 → 効果検証 → 改善までをEnd-to-Endで担当
実行品質・スピード・一貫性の最大化
3. プレイヤーエンゲージメントの最大化
日本のプレイヤー行動・嗜好を踏まえた施策設計
KPI(エンゲージメント・コンバージョン等)を基にした改善サイクルの運用
課題の特定とアクションへの落とし込み
4. ステークホルダー連携
グローバルおよび日本チームとの連携
優先順位付けおよび実行調整
実行上のリスク管理と解決推進
Required Qualifications:
日本のゲーム市場についての知識・関心・理解力
日本市場向けデジタルマーケティングに関する実務経験(3〜5年以上)
Web / CRM / デジタルチャネルに関する実務経験
複数案件を並行して推進する実行力
日本語ネイティブレベル
仮説設計から改善までを自走できる力
Preferred Experience:
グローバル企業におけるローカル実行経験
オムニチャネルまたはライフサイクルマーケティング経験
コンテンツ/エディトリアルとデータの両方を扱った経験
英語ビジネスレベル
Success Profile:
ステークホルダーを巻き込みながら活動を推進することができる
KPIに基づき改善までやりきれる
優先順位を切り、やらないことを決められる
PlayStationの日本市場におけるエンゲージメントを、自ら設計し、結果までやりきるポジションです。Web・CRM・アプリ・コンソール・LINEといった複数のチャネルを横断し、日本のPlayStationプレイヤーにとって最適な体験を構築しながら、ビジネス成長に直接貢献いただきます。単なる施策実行ではなく、仮説設計・優先順位判断・改善までを一貫して担う「実行オーナー」として活躍したい方を求めています。ゲームが好きであることは前提。その上で、プレイヤー理解をビジネスに転換できる方を歓迎します。

 

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.



Skills Required

  • Knowledge and understanding of the Japanese games market
  • 3–5 years practical experience in Japan-focused digital marketing
  • Hands-on experience with Web, CRM and digital channels
  • Ability to manage and execute multiple campaigns/projects concurrently
  • Native-level Japanese language proficiency
  • Ability to independently design hypotheses and run improvement cycles (end-to-end)
  • Strong execution orientation to own planning, delivery, measurement, and optimization
  • Experience working at a global company doing local execution
  • Omnichannel or lifecycle marketing experience
  • Experience combining content/editorial work with data-driven marketing
  • Business-level English

Sony Interactive Entertainment Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sony Interactive Entertainment and has not been reviewed or approved by Sony Interactive Entertainment.

  • Healthcare Strength Comprehensive medical, dental, and vision coverage is paired with mental wellbeing programs, prescription coverage, and access to HSAs/FSAs. Wellness reimbursements, disability and life insurance, and region‑specific supports such as fertility and family-forming care further strengthen the offering.
  • Parental & Family Support Paid parental and family care leave, back‑up care, and child developmental and behavioral support are provided to assist families. Adoption and surrogacy reimbursement and parental/elder‑care coaching are available in some regions.
  • Leave & Time Off Breadth PTO is described as generous alongside paid holidays and flexible working hours. Some locations note additional time‑off mechanisms such as post‑project closures.

Sony Interactive Entertainment Insights

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The Company
HQ: San Mateo, California
10,000 Employees
Year Founded: 1993

What We Do

Sony Interactive Entertainment pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994. Today, we continue to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services that include generation-defining hardware, pioneering network services, and award-winning games. Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios, we believe that the power of play is borderless. Sony Interactive Entertainment is a wholly owned subsidiary of Sony Group Corporation. For more information about our company, please visit SonyInteractive.com. For more information about PlayStation products, please visit PlayStation.com. Want to take your career to the next level? Search open job vacancies at any of the Sony Interactive sites by visiting playstation.com/careers/

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