About this role
Your team
The Global Marketing & Digital Wealth organization is a forward-looking, globally connected team supporting some of the firm’s most important priorities. Working across functions and markets, the organization helps create opportunities for business growth through integrated campaigns, brand platforms, communications, training, content, research and analytics, digital experiences, and client engagement.
Within this organization, the Japan Marketing team sets the strategic direction and delivers marketing plans for the client business. The team plays an important role in building brand awareness, strengthening preference for our investment capabilities, and using performance insights to continually improve the impact of its marketing activities.
Your role and impact
Based in Tokyo and reporting to the Head of Japan Marketing, this role will lead integrated marketing campaigns and initiatives supporting the strategic priorities of the Wealth and Institutional businesses in Japan.
You will work closely with local and regional marketing teams, Corporate Communications, client business teams, product teams, and other partners to shape the marketing direction and translate business priorities into effective campaigns. By combining creative thinking, strong execution, and performance analysis, you will help enhance client engagement, strengthen our brand, and improve the commercial impact of our marketing activities.
Your responsibilities
In every role at BlackRock, you'll be expected to apply sound judgement and critical thinking to solve complex problems, adapt as the business evolves, and combine the curiosity to explore new approaches and technologies with the rigor to challenge the results. The scope of this role also includes the following responsibilities:
- Design and lead integrated marketing plans that support the growth of the Japan Wealth and Institutional businesses and contribute to the firm’s financial objectives.
- Develop campaigns aligned with Japan’s business priorities, leading content strategy, messaging, campaign materials, and activation plans designed to reach relevant client audiences.
- Partner with regional marketing teams across digital, events, content, and iShares, as well as investment teams, product strategists, client business teams, Asia Pacific (APAC) Corporate Communications, and Compliance, to deliver integrated marketing solutions.
- Lead the development and review of fund marketing materials, including materials supporting fund launches, and represent Marketing in new business initiatives.
- Serve as a brand ambassador, strengthening awareness, familiarity, and preference for BlackRock’s investment capabilities among clients.
- Manage campaigns within allocated budgets and oversee relationships with third-party agencies and vendors where appropriate.
- Ensure marketing initiatives follow BlackRock guidelines, controls, and processes, proactively identifying and resolving risks.
Your experience
- At least eight years of relevant experience in financial services, preferably within asset management, banking, or wealth management.
- Excellent written and verbal communication skills in Japanese and English, including the ability to write, edit, and proofread marketing copy.
- Strong knowledge of the investment-management industry, including investment products, client segments, and the competitive landscape.
- A creative and data-informed approach to developing engaging messages, evaluating campaign performance, and identifying opportunities to improve established practices.
- Strong strategic, critical-thinking, quantitative, and analytical skills, with the ability to develop thoughtful solutions and implement initiatives independently.
- Demonstrated ability to influence senior stakeholders and collaborate effectively across local, regional, and global teams without relying on formal authority.
- Strong project-management, prioritization, and organizational skills, with close attention to detail and the ability to advance multiple initiatives in an evolving environment.
Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
Guidance on AI use for candidates
At BlackRock, AI has long been part of how we work – enhancing decision-making, improving operations, and helping us deliver better outcomes for clients. We encourage candidates to use AI thoughtfully to learn, prepare, and work more effectively; but during our interview process, we want to focus on getting to know you through your own experiences, thinking, and judgment. To support you, we’ve provided guidance on when and how to use AI during our hiring process so you can approach each step with confidence and showcase your best self.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
To learn more about BlackRock, please visit Careers.BlackRock.com. We also encourage you to get to know us on LinkedIn, Instagram, YouTube, X, and TikTok.
BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to age, disability, family status, gender identity, race, religion, sex, sexual orientation and other protected attributes at law.
Skills Required
- At least 8 years of professional experience, preferably in financial services, asset management, banking, or wealth management
- Fluent written and verbal communication skills in both Japanese and English
- Ability to write, edit, and proofread copy
- Strong understanding of the investment management industry, investment products, client segments, and competitor landscape
- Strong quantitative, analytical, critical-thinking, and problem-solving skills
- Ability to influence senior stakeholders and collaborate across multiple teams and geographies
- Strong project management skills, including managing multiple concurrent projects and schedules
- Strong interpersonal, organizational, prioritization, and time-management skills
BlackRock Compensation & Benefits Highlights
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical, dental, and vision plans with HSA/FSA options and telemedicine. Mental-health resources such as counseling/EAP, wellness incentives, and Calm access are also featured.
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Retirement Support — Retirement programs include savings plans, employer-supported contributions described as competitive in summaries, and financial education resources. An Employee Stock Purchase Plan is also noted in certain locations.
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Parental & Family Support — Parental leave is gender-neutral with up to 16 weeks for primary caregivers and 4 weeks for non-primary caregivers. Additional supports include adoption assistance, fertility benefits in some locations, childcare/elder-care resources, and nursing-mother programs.
BlackRock Insights
What We Do
As the world’s largest asset manager, BlackRock partners with investors around the globe to help them (and those on whose behalf they invest) plan for life’s most important goals – like retirement, home ownership and their children’s education. Our clients range from governments, foundations and other large institutions to those investing on behalf of individuals, including firefighters, nurses, teachers and factory workers. BlackRock was founded with the idea of creating a better asset management firm — one that was purpose-driven, focused on clients and risk management, and propelled by data and technology. Our breakthrough Aladdin® platform is BlackRock’s technological backbone, helping investors see and manage their whole portfolios in one place – from constructing investments to monitoring risk and executing trades. Used by hundreds of external institutions around the world, Aladdin combines powerful analytics and a common language to help investment teams make faster, more informed decisions across public and private markets. It’s a key part of our business and one of the reasons we’re trusted to manage more assets than any other investment manager today. At BlackRock, we challenge conventions and raise the bar for what’s possible. We harness technology to unlock new solutions, simplify complexity, and deliver investment strategies that meet people where they are. Whether it’s retirement planning, wealth building or navigating market shifts, we’re here to help clients invest more easily, more affordably and with more choice as we chart a path toward financial well-being together. Learn more: Careers.BlackRock.com
Why Work With Us
Without our people, technology is irrelevant. When we combine the power of people with the power of technology, we amplify our ability to create better outcomes for our employees, clients, shareholders and society alike.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
BlackRock has 25,000 employees across more than 100 offices in over 40 countries around the world.
