We are looking for a Growth Marketing Manager to lead the digital growth function for a well-known consumer entertainment destination in Japan, with a focus on new customer acquisition.
In this role, you will be managing a small internal team and external agency partners across four digital growth channels: paid media, SEO, email marketing, and affiliates. You will have the depth and ownership of an in-house lead, backed by an experienced growth agency team. This is a high-visibility, high-impact role for someone who takes real ownership of outcomes and is motivated by turning performance around.
This is a full-time hybrid role requiring some onsite work, and is expected to run for at least 12 months.
Responsibilities
- Own and manage four digital growth channels: paid media, SEO, email marketing, and affiliates — setting strategy, managing agency and vendor execution, and owning performance reporting end-to-end
- Manage and develop a small internal team, providing clear direction, accountability, and day-to-day support
- Oversee and hold accountable all external agency and vendor partners — paid media agency, SEO agency, email platform vendor, and affiliate partners — ensuring all partners are briefed clearly and working against measurable KPIs
- Lead the channel audit in Month 1 — documenting current performance, identifying gaps, and producing a priority-ranked action plan
- Develop and deliver a phased CPA improvement roadmap based on actual performance data, with clear milestones and testing hypotheses
- Collaborate closely with the Brand Marketing team on the creative briefing process — ensuring growth channel requirements are built into briefs from the start, not adapted after the fact
- Brief and manage the development of audience-specific landing pages, and drive CRO improvements on key conversion pages in partnership with the web team
- Produce weekly and monthly performance reports that explain what happened, why it happened, and what should change next
- Represent the growth function in senior business reviews and key stakeholder meetings
Required Experience
- Japanese native speaker, and business-level English fluency required
- 5+ years of hands-on experience managing digital growth channels — paid media (Meta and Google required), SEO, email, and/or affiliates
- Proven experience managing or working within a consumer brand, entertainment, hospitality, retail, or high-volume B2C environment
- Experience managing external agencies and vendors — briefing, performance management, and accountability
- Strong analytical skills with the ability to derive clear, actionable insights from performance data across multiple channels
- Experience managing or mentoring at least one team member
- Comfortable presenting to and working with senior client stakeholders
- Based in Tokyo or willing to relocate. On-site presence required in the first few months during onboarding
Job Type: Full-time for 12 months
Work Setup: Hybrid remote and on-site
Location: Japan
Skills Required
- Japanese native speaker
- Business-level English fluency
- 5+ years managing digital growth channels (paid media, SEO, email, affiliates)
- Hands-on experience with Meta (Facebook) and Google advertising platforms
- Experience managing external agencies and vendors
- Proven experience in consumer brand, entertainment, hospitality, retail, or high-volume B2C environment
- Strong analytical skills to derive actionable insights from multi-channel performance data
- Experience managing or mentoring at least one team member
- Comfortable presenting to and working with senior stakeholders
- Based in Tokyo or willing to relocate; on-site presence required during onboarding
What We Do
We are 1021 Creative, a global creative marketing agency based on the principle that “Content Matters.” When clients struggle with inadequate algorithms, bleak metadata, or a disengaged audience, our team of strategists, tastemakers, trend enthusiasts, and curators apply a deep-seated knowledge of consumer behavior to empower companies to reach their targeted goals. Past clients include Apple, Google, Amazon, YouTube, National Geographic, HarperCollins, Comixology, Keith Richards, Rhino Records, and The Harvey Awards. 1021 is grounded in fandom. We marry curiosity, individualism, and an empathetic approach with hard data, strict budgets, and firm deadlines. Our client roster is comprised of organizations that are determined to shape the future of media consumption. With teams in Asia, Latin America, Europe, and the U.S., we offer solutions on a global scale for brand’s unique needs.
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