Digital Marketing Specialist (SEO, AEO, GEO & Social Media)
We are looking for a skilled and strategic Digital Marketing Specialist to manage and grow our online presence. This role combines analytical thinking, creativity, and up-to-date knowledge of evolving digital ecosystems, including AI-driven search environments.
Key Responsibilities:
- Develop and execute SEO strategies to improve organic search rankings and website visibility
- Optimize content for AEO (Answer Engine Optimization), focusing on featured snippets and voice search
- Design and implement GEO (Generative Engine Optimization) strategies for AI-powered search engines
- Manage and grow social media channels, increasing engagement and brand awareness
- Plan, execute, and monitor digital campaigns (content marketing, paid advertising, etc.)
- Analyze performance data and KPIs to continuously optimize strategies
- Collaborate with cross-functional teams (dev, ops, sales) to ensure consistency and effectiveness
Requirements:
- Proven experience in digital marketing, with a strong focus on SEO and social media
- Solid understanding of AEO and emerging GEO practices
- Strong analytical skills and familiarity with web analytics tools
- Excellent copywriting and content strategy abilities
- Proactive mindset, results-driven approach, and strong teamwork skills
Skills Required
- Proven experience in digital marketing, with a strong focus on SEO and social media
- Solid understanding of AEO and emerging GEO practices
- Strong analytical skills and familiarity with web analytics tools
- Excellent copywriting and content strategy abilities
- Proactive mindset, results-driven approach, and strong teamwork skills
What We Do
Henry Schein, Inc. (Nasdaq: HSIC) is a solutions company for health care professionals powered by a network of people and technology. With more than 20,000 Team Schein Members worldwide, the Company's network of trusted advisors provides more than 1 million customers globally with more than 300 valued solutions that help improve operational success and clinical outcomes. Our Business, Clinical, Technology, and Supply Chain solutions help office-based dental and medical practitioners work more efficiently so they can provide quality care more effectively. These solutions also support dental and medical laboratories, government and institutional healthcare clinics, as well as other alternate care sites.
