Mullinax Ford of Central Florida
Apopka, FL
Mullinax Ford of Central Florida is looking for a motivated, energetic, and dependable Phone Sales Representative to join our team.
This is a sales-focused position for someone who is comfortable spending a large portion of their day communicating with customers over the phone. You will work with customers who have expressed interest in purchasing a vehicle, follow up with prospective buyers, answer questions, build relationships, and schedule appointments for customers to visit the dealership.
We are looking for someone who can have a real conversation with a customer, build trust, create excitement, and turn an initial inquiry into an appointment.
You do not need to be an automotive expert to be successful in this position. We are looking for someone with the right attitude, strong communication skills, consistency, and the willingness to learn.
If you are competitive, organized, comfortable picking up the phone, and motivated by achieving goals, we want to hear from you.
What You'll Be DoingYour primary responsibility will be communicating with prospective customers and helping move them from an initial inquiry to an appointment at the dealership.
Daily responsibilities may include:
- Making outbound calls to prospective customers
- Handling incoming sales inquiries
- Following up with customers who have expressed interest in purchasing a vehicle
- Contacting customers through phone, text, and other dealership communication methods
- Scheduling appointments for customers to visit the dealership
- Confirming upcoming appointments
- Following up with customers who have not yet made a purchasing decision
- Reconnecting with previous customers and sales opportunities
- Answering basic questions regarding vehicles and availability
- Building rapport and establishing relationships with customers
- Providing a professional and positive customer experience
- Maintaining accurate notes regarding customer conversations and follow-up
- Working closely with the Internet Sales and dealership sales teams
- Managing multiple customer opportunities at the same time
- Consistently following up with customers
- Working toward individual and department goals
- Participating in training and coaching
- Learning our inventory, dealership processes, and sales approach
We are looking for someone who is confident communicating with people and willing to put in consistent effort.
The ideal candidate will be:
- Comfortable speaking with customers over the phone throughout the day
- Friendly and professional
- Confident starting conversations with new people
- Competitive and goal-oriented
- Self-motivated
- Dependable and punctual
- Organized
- Comfortable working in a fast-paced environment
- Able to handle rejection without becoming discouraged
- Persistent without being overly aggressive
- Comfortable working with computers and learning new systems
- Able to communicate clearly and professionally
- Willing to receive coaching and feedback
- Able to manage multiple customers and follow-up tasks
- Focused on providing excellent customer service
- Interested in developing long-term sales skills
Previous sales experience is a plus, but it is not required.
Experience in any of the following areas may be helpful:
- Automotive sales
- Phone sales
- Inside sales
- Customer service
- Call centers
- Retail sales
- Hospitality
- Appointment setting
- Business development
- Lead follow-up
We are willing to work with the right person who has a great attitude, strong work ethic, and the desire to succeed.
What Makes Someone Successful in This Position?Success in this position comes from consistency.
The person who succeeds here understands that every customer conversation is an opportunity. Some customers may be ready to purchase immediately, while others may require additional follow-up and relationship building.
We are looking for someone who isn't afraid to pick up the phone.
You should be comfortable making outbound calls, talking to customers you have never spoken with before, asking questions, listening to what the customer needs, and providing a reason for them to visit the dealership.
You should also be comfortable following up multiple times when appropriate. Good organization and consistent follow-up are extremely important in this position.
This is not a position for someone who wants to simply wait for customers to call. We are looking for someone who is proactive and willing to create opportunities.
Customer ExperienceWhile this is a sales position, customer experience is extremely important.
Our goal is not simply to make calls. Our goal is to have productive conversations with customers and make purchasing a vehicle as straightforward and comfortable as possible.
We expect our Phone Sales Representatives to treat every customer professionally and respectfully.
Strong candidates will be able to balance sales skills with excellent customer service.
TrainingAutomotive experience is not required.
We are looking for someone who is coachable and willing to learn.
You will have the opportunity to learn:
- Automotive sales fundamentals
- Customer follow-up techniques
- Appointment-setting strategies
- Phone communication skills
- Vehicle and inventory knowledge
- Customer relationship management
- Dealership sales processes
The goal is to give you the tools and knowledge necessary to become confident speaking with automotive customers.
Qualifications- Strong verbal communication skills
- Professional phone presence
- Basic computer skills
- Ability to stay organized
- Ability to multitask
- Strong attention to detail
- Positive attitude
- Reliable and dependable
- Comfortable working toward measurable goals
- Willingness to learn and improve
- Ability to work effectively as part of a team
Previous automotive or sales experience is preferred but not required.
Who Should Apply?This position may be a great fit if you:
- Enjoy talking to people
- Are naturally competitive
- Like working toward goals
- Want to develop your sales skills
- Are comfortable making phone calls
- Enjoy helping customers
- Are motivated by results
- Want an opportunity to grow within the automotive industry
- Prefer an active workday where you are constantly communicating with customers
We care about attitude and effort. Someone with little automotive experience but excellent communication skills and a strong work ethic may be a better fit than someone with years of experience who isn't willing to consistently follow up with customers.
Join Our TeamMullinax Ford of Central Florida is looking for someone who wants to become an important part of our sales operation.
If you are motivated, dependable, coachable, and comfortable picking up the phone and having conversations with customers, we encourage you to apply.
Apply today to be considered for our Phone Sales Representative position at Mullinax Ford of Central Florida in Apopka, Florida.
Skills Required
- Strong verbal communication skills
- Professional phone presence
- Basic computer skills
- Ability to stay organized
- Ability to multitask
- Strong attention to detail
- Positive attitude
- Reliable and dependable
- Comfortable working toward measurable goals
- Willingness to learn and improve
- Ability to work effectively as part of a team
- Previous automotive or sales experience
What We Do
Mullinax Ford is a family-owned and operated dealer group established in 1970. They are pioneers of one-price selling and transparent, fair pricing without haggling or dealer fees. The group operates multiple dealerships across the United States, specifically in Florida, Alabama, and Washington, specializing in new and certified pre-owned Ford vehicles and a wide selection of used cars.









