International Marketing Manager, APAC

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and the role: 

The International Marketing Manager will be responsible for developing and executing comprehensive international marketing strategies across the APAC region, including Australia, Hong Kong, Japan, Malaysia, the Philippines, and Singapore.

This role will partner closely with global marketing agencies, package forwarding partners, marketing stakeholders, and international business leads to drive regional growth initiatives aligned with overall business goals.

This role requires a strong collaborator and planner who can work closely with global marketing teams, business leaders, and external stakeholders to ensure successful market expansion. Reporting directly to the Sr. Director of Buyer Growth, the ideal candidate will have a proven track record in global marketing and a deep understanding of global market dynamics.

An eBay company, TCGplayer is on a quest to be the most trusted trading card game (TCG) platform — connecting and empowering the hobby community. Founded by and for TCG enthusiasts, we operate a global marketplace, and create tools, technologies and solutions that help small businesses simply and profitably sell TCGs at scale.

The Marketing Department promotes TCGplayer as a brand and drives sales of our products and services. The team is responsible for the long-term planning, strategy, and execution of creative and digital campaigns across multiple channels (internal and external) supporting company priorities and goals. Marketing also serves as brand stewards by defining and evolving the company's voice and visual identity.

 
What you will accomplish: 

• Develop and implement international marketing strategies focused in the APAC region in close collaboration with marketing channel leads and regional stakeholders to support business expansion goals

• Manage global marketing agencies and package forwarder relationships to accelerate international growth and business goals along with execution of sponsored events and  influencer relationships

• Collaborate with various stakeholders and teams to align strategies, tactics, and go to market plans across all channels, ensuring consistent global messaging and localized execution

• Establish relationships with and serve as the primary marketing point of contact to international expansion business, technology and product leads as well as global market leads, ensuring alignment and successful integration of marketing efforts

• Coordinate with cross-functional teams, including Design and Copywriting, to ensure cohesive messaging and branding across all global markets and initiatives

• Coordinate all necessary services and resources including localization services  needed to successfully execute marketing strategies and campaigns

• Partner closely with marketing channel leads to manage budgets and resources effectively to maximize ROI and achieve goals

• Own performance reporting and insight generation for international campaigns, leveraging analytics to refine strategies, share learnings, and inform future initiatives

• Stay up-to-date with industry trends, competitive landscape, and global market developments identifying new opportunities for market entry and growth

• Champion cultural fluency and audience understanding across regions, guiding teams to adapt creative and messaging appropriately for each market

• Present regular performance updates and strategic recommendations to senior leadership, clearly communicating progress, challenges, and opportunities
   

What you will bring: 

• Minimum 4-7 years of experience in international or global marketing, with a proven record of launching and scaling successful campaigns across multiple regions

• Bachelor’s degree, preferably in Marketing, Business, or relevant experience 

• Expertise in global go-to-market planning, localization, and cross-regional campaign execution

• Strong understanding of global market dynamics and cultural considerations, and buyer behavior

• Excellent communication and collaboration skills, with the ability to work effectively and collaboratively across teams and regions remotely

• Analytical mindset with proficiency in marketing analytics tools, CRM systems, and digital marketing platforms, and the ability to interpret data to guide decisions

• Proficient time management skills with the ability to prioritize effectively while being highly organized 

• Experience managing international budgets and coordinating with stakeholders, vendors or agencies 

• Highly organized and adaptable, with the ability to manage competing priorities and pivot quickly to meet evolving market needs

• Ability to travel internationally as needed

Additional Details

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [email protected]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.

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