Job Summary
The Digital Marketing Analytics Intern will work closely with Tracey Oliver, Digital Marketing Operations Manager, to support the development, setup, and interpretation of marketing analytics dashboards in Power BI. This role is ideal for a student interested in the intersection of data, human behavior, and sensory experiences, and who is curious about how analytics drive smarter marketing decisions.In addition to analytics support, this role will contribute to the Vanilla 360 immersive experience, helping bring sensory storytelling and consumer insights together in a meaningful, experiential way. This internship offers hands-on exposure to real-world digital marketing operations, analytics, and experiential marketing within a global organization.Key ResponsibilitiesMarketing Analytics & Insights
Support the development and refinement of Power BI marketing analytics dashboards, including data organization, validation, and visualization.
Assist in translating marketing data into clear insights that help teams understand performance, engagement, and behavior.
Apply knowledge of human behavior and psychology to help interpret trends and patterns within marketing data.
Partner with Tracey to identify opportunities to improve how analytics are used to inform decision-making across digital marketing efforts.
Collaborate with marketing and digital teams to understand business goals and align analytics outputs to real marketing needs.
Help document dashboard logic, metrics, and key takeaways to ensure insights are accessible and reusable.
Support the development of the Vanilla 360 immersive experience, with a focus on sensory engagement and storytelling.
Contribute ideas grounded in sensory science, experience design, or consumer perception to enhance the experience.
Assist with organization, research, and execution tasks related to immersive and experiential marketing initiatives.
Work directly with Tracey Oliver, who will provide mentorship and guidance throughout the internship.
Gain exposure to marketing analytics tools, digital operations, and sensory-led marketing innovation.
We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.
Visit IFF.com/careers/workplace-diversity-and-inclusion to learn more
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What We Do
Meet IFF: We boldly bring together science and creativity to create what the world needs. An industry leader in food, beverage, health and biosciences, we create essential solutions – from global icons to unexpected innovations and experiences. Equal parts outspoken and analytical, our international collective of thinkers working with customers to bring scents, tastes, experiences, ingredients and solutions for products people crave. With 24,000 employees across 65 countries, more than 110 manufacturing facilities, 100 R&D centers, and 33,000 customers across the world, we’re poised to make a difference on an unprecedented scale. Without our boundary-pushing passion and end-to-end expertise, the future wouldn’t be the same. Visit us at www.iff.com to learn more about how our talented people and new technology are challenging the expected, championing creators and doing more good for people and planet. Explore what sets us apart.
