The Role
Supports Porsche Asia Pacific’s PR and communications across 13 markets through integrated campaigns, product launches, events, social content, media relations, press asset management, media monitoring, reporting, and budget administration. The intern collaborates with regional stakeholders, ensures brand and corporate identity compliance, analyzes communications performance, and assists with procurement and financial tracking.
Summary Generated by Built In
- Support the PR & Communications function in delivering strategic business and brand objectives for Porsche Asia Pacific across 13 markets.
- Partner with regional and local stakeholders across the Asia Pacific region to align communications initiatives, campaign execution, and market-specific priorities.
- Contribute to end-to-end planning and execution of integrated communications campaigns, product launches, and flagship Porsche events, including post-event PR performance analysis and reporting.
- Support the production and development of organic social media content and digital assets, helping drive always-on brand storytelling and engagement across regional channels.
- Ensure all communications materials, press assets, and campaign deliverables adhere to Porsche Corporate Identity (CI) standards and brand governance requirements.
- Manage regional media relations infrastructure, including the Porsche Press Database and the Porsche Newsroom Asia Pacific, supporting the effective dissemination of press communications.
- Track, analyse, and derive insights from media monitoring and social media performance reports to support communications strategy and decision-making.
- Support budget administration, procurement processes, and financial tracking for PR and communications initiatives, ensuring operational efficiency and governance compliance.
Requirements
- Currently pursuing a degree in Business, Marketing, Communications, Arts, Journalism, or a related discipline.
- Exceptional written and spoken English, with strong copywriting, editing, and presentation skills. Ability to communicate clearly, accurately, and effectively with diverse stakeholders, including media, agencies, and regional teams.
- Outstanding organisational and project management skills, with the ability to manage multiple priorities, hard deadlines, and stakeholders simultaneously in a fast-paced environment.
- Strong attention to detail and commitment to quality, with the ability to ensure accuracy and consistency across communications materials and deliverables.
- Demonstrated intercultural awareness and the ability to collaborate effectively with colleagues and partners across diverse markets and cultures.
- A proactive, resourceful, critical-thinking and collaborative team player who can work independently and take ownership of assigned projects.
- Previous internship or relevant experience in communications, public relations, marketing, journalism, or related fields will be advantageous.
- Full-time availability (five working days per week) throughout the internship period.
Next opening: December 2026 to June 2027
Duration: 7 months
Skills Required
- Currently pursuing a degree in Business, Marketing, Communications, Arts, Journalism, or a related discipline
- Exceptional written and spoken English
- Strong copywriting, editing, and presentation skills
- Ability to communicate clearly and effectively with media, agencies, regional teams, and diverse stakeholders
- Outstanding organizational and project management skills
- Ability to manage multiple priorities, deadlines, and stakeholders in a fast-paced environment
- Strong attention to detail and commitment to quality
- Intercultural awareness and ability to collaborate across diverse markets and cultures
- Proactive, resourceful, critical-thinking, collaborative, and able to work independently
- Previous internship or relevant experience in communications, public relations, marketing, journalism, or a related field
- Full-time availability five working days per week throughout the internship
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The Company
What We Do
Porsche Financial Services, Inc. (PFS) is the dedicated financial services company for Porsche Cars North America and provides custom financial solutions and products to Porsche customers and dealers in the US and Canada. In 2012, PFS expanded its North American operations and became the financial services provider for the exclusive brands of the VW Group- Bentley, Lamborghini and Bugatti. As an integrated premium financial services provider, every new product- whether it be a leasing offer or a service offer- contains the DNA of some of the world’s most exclusive vehicle manufacturers.
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