Job Posting Title:
Intern, Lifecycle & Retention Marketing, Disney+ - Jan to Jun 2027Req ID:
10160622Job Description:
This is an office-based role in our Bangkok, Thailand office.
Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information, and inspiration. Innovation, imagination, and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development, and achievement.
About Disney+
The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly personalized entertainment experiences to diverse consumers around the world.
About the Role
The Lifecycle & Retention Marketing Intern is part of the Growth Marketing team and is responsible for driving customer engagement and retention through the development, set up and optimisation of campaigns to support the key KPIs of acquisition, engagement, retention, and customer lifetime value for Disney+.
This role is based in Bangkok and responsible for supporting the Disney+ Lifecycle and Retention team across Thailand and Philippines.
Responsibilities:
- Collaborate with internal and external stakeholders to develop and execute marketing campaigns across direct communication channels including email, push and in-app.
- Collaborating with the team on planning and development of a marketing calendar.
- Working with creative teams to get assets for campaigns.
- Briefing creative agency on copy angles.
- Deliver test and learn scenarios that can drive actionable insights for future optimisation.
- Analysing campaign performance and identifying areas for optimisation.
- Collaborating with the Lifecycle team in identifying opportunities to drive business metrics.
- Champion new customer engagement and retention techniques / approaches.
- Working with regional lifecycle leads on automated campaigns ideation, rollout and maintenance.
- Think creatively to produce new concepts/ideas.
Internship Requirements:
- Currently an undergraduate pursuing a bachelor's degree
- Still an undergraduate and not yet graduated during the internship period
- Must be available for full-time internship commitment (Monday to Friday, 9am-6pm) between January to June 2027
- Must be available to work on-site throughout the full period of internship
- Indicate your internship availability (start and end date) in your resume
- Indicate your expected graduation date in your resume
- Indicate your marketing portfolio link in your resume and application
*Please apply to this job posting only if you are available for a full-time internship during the stated period. Please note that only shortlisted candidates will be contacted.
Requirements:
- Currently an undergraduate pursuing a bachelor's degree in Marketing, Marketing Analytics, Communications, Media, Business or a related field
- Basic understanding of marketing and subscription business is a plus
- Good organisational skills and ability to prioritise workload to meet competing deadlines.
- Structured and detail oriented – excellent level of accuracy and attention to detail.
- A strong communicator with a can-do, positive attitude and a strong desire to get things done.
- Creative and solution-oriented mind-set.
- A self-starter capable of working independently, but also as part of a team.
- Fluency & strong writing and speaking proficiency in Thai and English
- Strong analytical and numerical skills.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
Job Posting Segment:
APAC MarketingJob Posting Primary Business:
APAC Growth MarketingPrimary Job Posting Category:
Direct-to-Consumer Marketing Growth Acquisition & RetentionEmployment Type:
Full timePrimary City, State, Region, Postal Code:
Bangkok, ThailandAlternate City, State, Region, Postal Code:
Date Posted:
2026-09-14Skills Required
- Currently pursuing an undergraduate bachelor's degree and not yet graduated during the internship period
- Available for a full-time internship Monday through Friday, 9 a.m. to 6 p.m., from January through June 2027
- Available to work on-site in Bangkok throughout the full internship period
- Indicate internship start and end dates on resume
- Indicate expected graduation date on resume
- Provide a marketing portfolio link in the resume and application
- Currently pursuing a degree in Marketing, Marketing Analytics, Communications, Media, Business, or a related field
- Basic understanding of marketing and subscription businesses
- Good organizational skills and ability to prioritize competing deadlines
- Structured, detail-oriented, accurate, and attentive to detail
- Strong Thai and English writing and speaking proficiency
- Strong analytical and numerical skills
- Creative and solution-oriented mindset
- Ability to work independently and as part of a team
The Walt Disney Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Walt Disney Company and has not been reviewed or approved by The Walt Disney Company.
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Pay Growth & Progression — Recent union agreements raised wage floors for large groups of park cast members—e.g., Disneyland’s $24/hour minimum rising to $26 over the contract and Walt Disney World’s path from $18 toward about $20–$20.50 by 2026—signaling upward movement in hourly pay. These steps are described as meaningful improvements for many frontline roles.
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Healthcare Strength — Company materials outline medical, dental, and vision coverage for many full‑time roles, wellness resources, and (in Central Florida) access to Centers for Living Well clinics and pharmacy. References to mental‑health support and paid time off reinforce a strong core health offering.
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Wellbeing & Lifestyle Benefits — Complimentary theme‑park admission and discounts on hotels, dining, merchandise, and recreation are positioned as signature perks. Education support through Disney Aspire adds notable lifestyle value for eligible hourly employees.
The Walt Disney Company Insights
What We Do
The Walt Disney Company is a leading diversified international family entertainment and media enterprise that operates through segments including entertainment, sports, and experiences.
