Intermediate Specialist, Digital Marketing

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Position Purpose:

Designs and implements innovative digital communication strategies to optimize the visibility of the faculty or service on various web platforms, including social media. Provides expert advice to members of the faculty or service with regard to writing and presenting web content to ensure that it is of high quality and complies with relevant policies and procedures. Responsible for the operational processes related to managing the faculty or service’s websites, including coordinating activities that continuously update content.

In this role, your responsibilities will include:

• Strategic planning: Designs and implements innovative digital communication strategies to ensure that the faculty or service’s websites display high quality content in optimized formats. Conducts analyses and surveys to ensure that these strategies meet the needs of the faculty or service, and issues recommendations.
• Expert advice: Provides expert advice to members of the faculty or service with regard to the presentation and writing of web content and the use of the web as a marketing and communication tool to optimize use of new technology and media platforms. Trains and guides web representatives in the faculty or service to ensure compliance with relevant policies and procedures and to ensure that web content management activities run smoothly.
• Website design and development: Coordinates the development and implementation of websites in accordance with the faculty or service’s strategic marketing and communications plan. Collaborates with various stakeholders to identify and develop the information layout and architecture that will best assist website users in obtaining accurate, meaningful and current information.
• Web content: Drafts, edits, translates and maintains content on faculty or service websites while ensuring language quality, compliance with relevant standards, and search engine optimization. Develops multimedia promotional materials and edits photos and videos as required. Manages the faculty or service’s multimedia accounts and as required, interacts with users and responds effectively to comments.
• Quality assurance: Designs and evaluates performance indicators to check the traffic and user-friendliness of the faculty or service’s social media websites, then coordinates improvements to maximize their effectiveness.
• Policies and procedures: Develops and implements internal procedures, processes and guidelines to promote compliance with standards and best practices in digital communication.
• Project management: Plans and manages digital communication projects. Defines the scope of the project, determines its steps, monitors relevant progress, makes adjustments throughout the process and ensures efficient communication between stakeholders.
• Documentation: Archives web-based information for future reference. Drafts and updates internal documents about the procedures, processes and systems used in updating web content.

What you will bring:

• Bachelor’s degree in communication or related field, or an equivalent combination of education and work experience
• At least five years’ experience in a similar role
• Bilingualism — English/French (spoken and written)
• Experience in developing, organizing, writing and editing website content
• Solid writing, editing and proofreading skills
• Strong interpersonal and communication skills
• Knowledge of web technologies
• Experience in working with web programming languages
• In-depth knowledge of standards used in web design and user friendliness
• Ability to develop digital communication strategies
• Knowledge of web accessibility guidelines and experience in following them
• Knowledge of computer systems and software such as Windows, word processors, graphic design and web application software, multimedia platforms, spreadsheets, databases, presentation software, internet browsers and email
• Ability to handle competing priorities
• In-depth knowledge of web development and web design processes 
• Experience in managing projects
• Strong organizational skills

*This position may be subject to a telework agreement.

#LI-Hybrid

Key Competencies at uOttawa:
Here are the required competencies for all or our employees at uOttawa: 
Planning: Organize in time a series of actions or events in order to realize an objective or a project. Plan and organize own work and priorities in regular daily activities.
Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.
Client Service Orientation: Help or serve others to meet their needs. This implies anticipating and identifying the needs of internal and external clients and finding solutions on how to meet them.
Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal(s). Accept and give constructive feedback. Able to adjust own behaviour to reach the goals of the team.
The University of Ottawa embraces diversity and inclusion in the workplace. We are passionate about our people and committed to employment equity. We foster a culture of respect, teamwork and inclusion, where collaboration, innovation, and creativity fuel our quest for research and teaching excellence. While all qualified persons are invited to apply, we welcome applications from qualified Indigenous persons, racialized persons, persons with disabilities, women and LGBTQIA2S+ persons. The University is committed to creating and maintaining an accessible, barrier-free work environment. The University is also committed to working with applicants with disabilities requesting accommodation during the recruitment, assessment and selection processes. Applicants with disabilities may contact [email protected] to communicate the accommodation need. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.
Note: if this is a union position: The hiring process will be governed by the current collective agreement related to the union affiliation noted above; you can click here to find out more.
If this is a front-line position with responsibilities to interact with students, selected candidates must be rated at the Low Advanced proficiency level or higher for both oral comprehension and reading comprehension in their second official language. The rating is determined by a proficiency test designed by the Official Languages and Bilingualism Institute.

Prior to May 1, 2022, the University required all students, faculty, staff, and visitors (including contractors) to be fully vaccinated against Covid-19 as defined in Policy 129 – Covid-19 Vaccination. This policy was suspended effective May 1, 2022 but may be reinstated at any point in the future depending on public health guidelines and the recommendations of experts.