Interim Global Head of Marketing

Posted 4 Days Ago
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Manchester, Greater Manchester, England, GBR
In-Office
Expert/Leader
Mobile • App development
The Role
Lead Apadmi's global marketing function for a 6-month interim term, delivering scalable demand generation, global brand authority, events, MarTech optimization, and M&A brand integrations while partnering with the C-suite to drive predictable, high-intent pipeline and commercial impact.
Summary Generated by Built In

We are looking for an Interim Global Head of Marketing to serve as the architect and engine room of our international growth. This is a role for a high-impact practitioner who can bridge the gap between visionary strategy and relentless execution. You will lead a world-class, centralized marketing function, ensuring that as Apadmi expands across borders, our brand remains synonymous with digital excellence and our pipeline remains predictable, scalable, and high-intent.

As the Interim Global Head of Marketing at Apadmi, you will own the delivery of our global marketing engine. Reporting directly to the Global CMO, you will lead a specialist team across the UK, Netherlands, and Poland to sharpen our market presence. From navigating complex M&A brand integrations to optimizing a sophisticated MarTech stack, you will ensure Apadmi is impossible to ignore on the global stage, transforming marketing from a support function into a primary revenue driver. This will be a 6 months interim position.

 

What you’ll be working on

You will oversee the end-to-end delivery of our marketing activity, balancing brand authority with aggressive demand generation. As a senior leader, you will manage our global specialist team, ensuring our message is "Global yet Local." You will be hands-on in the work—leading PR strategy, high-tier event execution, and complex M&A integrations—while providing the data-led intelligence required to prove marketing’s impact on the bottom line.

  • Scalable Demand Generation: Execute sophisticated ABM and lifecycle campaigns focused on our ICP, turning high-intent search and social into a predictable pipeline.

  • Global Brand Authority: Elevate Apadmi’s market presence through multi-market PR, commanding the awards space, and delivering content that proves our technical depth.

  • Strategic Event Leadership: Transform industry stages into lead-generation machines and curate owned events that serve as critical conversion moments for global clients.

  • Marketing Operations & Intelligence: Optimise our CRM and MarTech stack to provide crystal-clear attribution, fostering a culture of rapid testing and optimization.

  • M&A & Brand Integration: Lead the rebranding and integration of acquired agencies, ensuring a seamless transition into the Apadmi ecosystem.

  • Regional Synergy: Align messaging across the UK, NL, and PL, ensuring brand integrity is maintained while respecting regional market nuances.

  • Stakeholder Partnership: Act as a strategic peer to the C-suite, translating marketing performance into commercial insights that inform the broader business strategy.


What you’ll bring to the team

You are a marketing powerhouse with a proven track record in high-growth technology, consulting, or premium digital services. You are a "leader-practitioner" who is as comfortable critiquing a PR headline as you are analyzing paid social attribution. Your ability to navigate international complexity and inspire a team of specialists is what sets you apart.

  • Strategic Practitioner: You have "done the work" at a high level and lead by example, setting the gold standard for marketing excellence within the team.

  • Growth Mindset: Deep expertise in building demand-gen loops that fuel brand equity and vice versa.

  • International Expertise: Experience managing marketing activities across multiple territories and navigating the complexities of international brand alignment.

  • Data-Led Philosophy: A disciplined approach to "data-led, not data-driven" decision-making, with a focus on marketing ROI and commercial impact.

  • Exceptional Communication: The poise and authority to manage C-suite stakeholders and the empathy to mentor a growing team of global specialists.

  • M&A Experience: A background in (or a strong understanding of) agency integration and rebranding during periods of organic and inorganic growth.

Skills Required

  • Proven track record leading global marketing teams in high-growth technology, consulting, or premium digital services
  • Hands-on experience executing ABM and lifecycle demand-generation campaigns
  • Experience optimizing CRM and MarTech stacks for attribution and marketing operations
  • Strong background in paid social and marketing analytics/attribution
  • Ability to lead PR strategy, high-tier events, and content that demonstrates technical depth
  • Experience managing international marketing across multiple territories (UK, Netherlands, Poland)
  • C-suite stakeholder management and ability to translate marketing performance into commercial insights
  • Experience or strong understanding of M&A brand integration and agency rebranding
  • Demonstrated leadership as a practitioner who can deliver high-quality work and mentor specialists
  • Data-led approach focused on marketing ROI and rapid testing/optimization
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The Company
HQ: Manchester
250 Employees
Year Founded: 2009

What We Do

Experts in everything mobile, Apadmi has over 260 experts based across their HQ in Manchester's Media City and their hubs in London, Edinburgh, Lisbon and Amsterdam. Apadmi design, develop and optimise mobile apps for leading brands. We unlock new value through strategy, platforms, middleware and systems integrations that transform the way they work. Our digital solutions are designed to connect people in ever-more innovative ways, wherever they are. By taking time to truly understand your needs, we can create experiences that not only meet your requirements now but continue to deliver genuine benefits into the future – both for your business and your customers. From leading-edge technology to ground-breaking apps, our goal is to enrich the lives of people on the move all around the world.

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