The Role
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skin care.
In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
e.l.f. Beauty is looking for an Interim, Associate Director of Digital Product Management who will focus on providing an optimal digital experience across our multi-brand portfolio, by driving conversion through innovative and cutting-edge experiences. This position reports to the Chief Digital Offer and oversees Digital Product, Sprint & Project Management, UX/UI Design, and Front-End Development. The role is highly cross-functional and will partner closely with stakeholders across the organization and agency partners to bring the brand to life in our digital landscape. Partners include Web Development, E-Commerce, CRM, International, Customer Care, Creative, Data, Analytics, Marketing and Operations. This role is responsible for the end-to-end process of launching and iterating on features and enhancements across our digital channels.
Responsibilities:
- Oversee the delivery of the ecommerce digital product roadmap to drive conversion and support cross functional stakeholders in meeting their goals
- Prioritize the backlog across multiple business and stakeholder needs
- Work with direct reports to deliver a set of features for each sprint and ensure we’re meeting quarterly milestones
- Oversee a tech stack portfolio of over 30 partner solutions
- Guide the team in defining MVP for each feature/enhancement
- Individually own features including defining business requirements, writing tickets, and conducting UAT
- Enable adoption of new features by cross functional partners, by ensuring we have a clear understanding of the impact and team have proper resources and training
- Define a measurement plan and measure the impact of feature enhancements
- Collaborate with Data, Analytics, and third party partners to ensure all features have proper tracking
- Leverage quantitative, qualitative, A/B testing, and competitive data to identify new features and enhancements that deliver positive increments to our KPIs
- Utilize A/B testing to identify incremental value and help guide roadmap/prioritization decisions
- Monitor and optimize page speed & technical SEO
- Evangelize page speed across the organization to help others understand how/where they can contribute to performance
- Ensure new features are SEO optimized and ADA compliant
- Identify process improvements to ensure maximum efficiency and strong collaboration across all cross functional partners
- Team management / development
- Oversee a team of 10 (product, sprint and project management, UX/UI design, front end development) with an ongoing focus on quality, speed, efficiency, and prioritization
- Consistent and clear feedback / communication on performance and opportunities
Requirements:
- 10+ years work experience in Digital Product and ecommerce
- Ownership of product roadmaps balancing objectives such as user engagement and revenue growth through data-driven prioritization.
- Collaboration with design and engineering partners to plan sprints and make decisions about complex problems.
- Understanding and appreciation of UX and design principles, including user research/testing, information hierarchy, and common UI.
- Understanding and appreciation of engineering principles, data models and APIs.
- Strong understanding of ecommerce technology and SAAS solutions at a conceptual level
- Working understanding of page speed metrics and optimization principles
- Salesforce Commerce Cloud experience is a plus
- Excellent verbal and written communication skills.
- Quick decision maker, solutions oriented, multi-tasker, ability to pivot at a moment’s notice
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
