Integrated Marketing Specialist

Reposted 7 Days Ago
Be an Early Applicant
London, England, GBR
In-Office
Mid level
Mobile • Software
We help create meaningful, timely and effortless interactions between companies and their customers.
The Role
Own integrated marketing strategy for assigned markets. Lead local brand awareness, thought leadership, content localization, events, and regional field support. Coordinate with PR, Social, Content, regional and HQ teams. Manage marketing plans, budgets, reporting, ROI measurement, and continuous improvement.
Summary Generated by Built In

Working at Infobip means being part of something truly global. With 75+ offices across six continents, we’re not just building technology — we’re shaping how more than 80% of the world connects and communicates.


As employees, we take pride in contributing to the world’s largest and only full-stack cloud communication platform. But it’s not just what we do, it’s how we do it: with curiosity, passion, and a whole lot of collaboration.


We operate with an AI-first mindset, embedding intelligent tools into our daily workflows to work smarter and more efficiently. Every role here benefits from and contributes to this approach.


If you're looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity.

Let’s build what’s next, together.

What you'll do:

Integrated Marketing Strategy Development: Fully own the integrated marketing strategy for your assigned markets. Collaborate with key stakeholders to identify and implement brand awareness and thought leadership campaigns.

Local Brand Awareness Campaigns: Lead the partnership with PR, Social, and Content teams to create and execute local brand awareness and thought leadership campaigns tailored to your market.

Marketing Plans: Take ownership of marketing plan development. Collaborate with regional marketing and HQ teams to provide consolidated inputs for annual and quarterly marketing plans and associated budgets.

Regional Field Support: As an integral member of our global marketing team and the designated IMM for your marketing, you are responsible for local activities and regional field support.

Localization of Corporate Campaigns: Fully oversee the localization of corporate brand awareness campaigns, product launches, content, and other marketing materials. 

Regional Content Localization: Lead the translation and localization of content for the regional website and other marketing materials.

Thought Leadership Activities: Lead all thought leadership activities, coordinating both paid and earned activities in collaboration with your assigned markets and the segment HQ team.

Event Management: Take full responsibility for events management, working directly with regional events teams or HQ: budget management, synchronization with local customer facing teams & marketing teams and HQ marketing teams. Strategically use webinars, industry events, breakfast briefings, executive dinners, virtual events, and conferences/seminars, and customer events as a supporting tool for your assigned market.

Reporting, ROI & Continuous Improvement: Own performance reporting across all activities, measure and analyze ROI against defined KPIs and company OKRs, and drive continuous improvement through insights, learnings, and optimization of future plans and execution.

What makes you a strong fit

  • Based in London and available to work closely with the local UK team, including on-site event support and in-person collaboration

  • 4+ years of experience in B2B marketing, preferably in technology or related industries

  • Experience in integrated marketing, field marketing, or regional marketing activities across multiple channels

  • Familiar with core B2B marketing dynamics, including campaign execution, stakeholder coordination, lead generation, and event-based marketing initiatives

  • Comfortable collaborating cross-functionally with local and global teams in a fast-paced environment

  • Able to manage multiple priorities while maintaining strong attention to detail and execution quality

  • Fluent in English, both spoken and written

  • Knowledge of French is considered an advantage, but is not a mandatory requirement

  • Mid to senior-level marketing professional with the ability to operate independently and contribute with hands-on execution and coordination skills

Why you'll love it here • Financial rewards & recognition - A fair compensation aligned with your experience, industry, and market standards, performance-driven bonuses, regular reviews to support your growth and recognize your contributions, and a culture that values your impact. • Flexible work arrangements - We combine in-person collaboration with remote work and flexible working hours, because great ideas happen everywhere - and not always between 9 and 5. • ESOP (Employee Stock Ownership Plan) - As an Infobip employee, you’ll have the opportunity to share in our company’s success through stock options. • Work-life balance and Well-being  - We offer time off when you need it, special leave days for life’s big moments, and a flexible hybrid work model tailored to local regulations. • Career mobility - Your career is a journey. With internal mobility, upskilling, and mentorship, we help you shape your path.  • Professional development - Learning never stops. Onboarding, mentorship, and training programs help you grow - no matter where you start. • International mobility - Ready to take your career global? Explore short and long-term opportunities in our Hubs worldwide.  While some benefits may vary by location, our goal remains the same: to support your growth, well-being, and success - wherever you are.

Diversity drives connection

Infobip is built on diverse backgrounds, perspectives, and talents. We’re proud to be an equal-opportunity employer and are committed to fostering an inclusive workplace.

No matter your race, gender, age, background, or identity — if you have the passion and skills to thrive, there’s a place for you here.

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status or any other part of one's identity.

Read more about our hiring process.

Infobip Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Infobip and has not been reviewed or approved by Infobip.

  • Fair & Transparent Compensation Pay is positioned as aligned to experience and industry standards, supported by regular compensation reviews and a stated equal-pay approach. Clear salary ranges are presented for certain roles, improving comparability for candidates.
  • Equity Value & Accessibility Equity participation is positioned as broadly available through an employee share ownership plan with eligibility from day one. Company-wide enrollment signals that ownership is intended to be a standard component of total rewards rather than a niche perk.
  • Leave & Time Off Breadth Time off is portrayed as relatively robust, including sizable vacation, sick time, holidays, and additional leave tied to life events. Extra paid time such as volunteering and recognition days adds breadth beyond baseline PTO.

Infobip Insights

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The Company
HQ: London
3,100 Employees
Year Founded: 2006

What We Do

HIRING NOW! Infobip helps businesses build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. We work with large organizations, including seven of the world’s 10 biggest brands, across sales and marketing, operations, human resources, IT and security, and customer service. Our mobile engagement solutions help optimize operational functions, enhance internal and external communications, improve customer experiences, reduce support costs, generate new revenue, and gain a competitive advantage. Whether two-factor authentication for high-tech retailers, emergency alerts for global giants, or mobile-giving solutions for large charities, Infobip offers the scale, service flexibility, reliability, and heritage to provide interactive solutions for today and in the future. Companies choose Infobip for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity.

Why Work With Us

We work with some of the biggest enterprises in the world to make their customers’ lives better. But we’re small enough that every person counts. We’ve got a passion for our technology to rival any start-up. Our people are the best and most professional in the world. But we’re a suits-and-bureaucracy free zone.

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