Integrated Marketing Program Manager

Posted Yesterday
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Austin, TX, USA
Hybrid
Senior level
Hardware • Software
Cirrus Logic's technology elevates the consumer experience for the world's top mobile and consumer applications.
The Role
Lead planning, execution, and optimization of multi-channel marketing campaigns (digital, social, events, PR, partner). Drive campaign strategy, content and multimedia, partner co-marketing, demand generation, analytics, and sales enablement to increase brand visibility and pipeline.
Summary Generated by Built In
For over four decades, Cirrus Logic has been propelled by the top engineers in mixed-signal processing. Our rockstar team thrives on solving complex challenges with innovative end-user solutions for the world's top consumer brands. Cirrus Logic is also known for its award-winning culture, which was built on a foundation of inclusion and fairness, meaningful community engagement, and delivering enjoyable employee experiences at every turn. But we couldn’t do it without our extraordinary workforce – and that’s where you come in. Join our team and help us continue to make Cirrus Logic an exceptional place to grow your career! 

The Integrated Marketing Program Manager leads the planning, execution, and optimization of multi-channel marketing campaigns that elevate brand visibility, generate pipeline, and support product and segment growth. This role drives campaign strategy across digital, social, events, PR, and partner channels, ensuring cohesive storytelling and measurable impact. The ideal candidate is a cross-functional leader who can translate business objectives into integrated marketing programs that deliver results. 

Key Responsibilities

    Campaign Strategy, Planning & Execution 

    • Develop and manage integrated marketing campaigns supporting new product launches, emerging customer segments, and brand initiatives. 

    • Own campaign planning, product launch briefs, timelines, and cross-channel go-to-market plans. 

    • Collaborate closely with segment/product marketing, sales, creative, digital, internal communications, and external agencies to drive alignment and execution. 

    Content, Creative & Multimedia Development 

    • Oversee creation of web content (e.g., landing pages, product pages, blog posts) aligned with campaign goals and segment/product/marketing. 

    • Drive increased use of multimedia—especially video—to enhance storytelling and customer education. 

    • Support thought leadership and PR initiatives, including bylines, media angles/pitches, and content for new market segments. 

    Partnerships & Brand Presence 

    • Lead joint marketing initiatives with customers, partners, and distributors, ensuring alignment with partner programs and co-marketing goals. 

    • Support distributor marketing programs with targeted campaigns, co-branded assets, tradeshow collaboration, and enablement materials. 

    • Coordinate with cross-functional teams and external vendors to ensure alignment on strategy, messaging, and deliverables. 

    Demand Generation & Pipeline Contribution 

    • Plan and execute demand generation campaigns across paid media, email, social, and partner channels. 

    • Work closely with digital and analytics teams to monitor performance, optimize campaigns, and maximize ROI. 

    • Define KPIs, track results, and provide insights and recommendations to stakeholders. 

    Sales Enablement & Internal Alignment 

    • Develop sales enablement materials including slides, customer case studies, and other collateral to support sales with customer-facing activities.  

    • Partner with Product Marketing and Sales to ensure seamless handoff of leads generated and alignment on messaging, targets, and campaign follow-up. 

    • Collaborate with stakeholders to maintain consistent brand and sub-brand identity across all marketing touchpoints. 

Qualifications

    Required 

    • Bachelor's degree in marketing, Communications, Business, or related field. 

    • 6+ years of experience managing integrated marketing or multi-channel campaigns in high tech, preferably semiconductor.  

    • Proven experience executing campaigns that include digital, social, content creation, events, and partner marketing components. 

    • Strong project management skills and ability to manage multiple complex initiatives. 

    • Excellent written and verbal communication skills. 

    • Data-driven approach with experience analyzing campaign performance. 

    Preferred 

    • Experience with marketing automation and CRM systems (e.g., HubSpot, Marketo, Salesforce). 

    • Background working in semiconductor or similar sectors. 

Key Competencies

    Key Competencies 

    • Strategic and creative thinker 

    • Cross-functional collaboration 

    • Strong organizational and project management capabilities 

    • Analytical, data-driven decision-maker 

    • Excellent communication and stakeholder management 

    • Brand and storytelling mindset 

     

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Export control restrictions based upon applicable laws and regulations would prohibit candidates who are nationals of certain embargoed countries from working in this position without Cirrus Logic first obtaining an export license.  Candidates for this role must be able to access technical data without a requirement for an export license. We are unable to sponsor or obtain export licenses for this role.

Cirrus Logic strives to select the best qualified applicant for any opening. Different approaches, ideas and points of view are both valued and respected. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, national origin, age, protected veteran or disabled status, genetic information, or any other classification protected by applicable law. 


Skills Required

  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 6+ years of experience managing integrated marketing or multi-channel campaigns in high tech
  • Proven experience executing campaigns that include digital, social, content creation, events, and partner marketing components
  • Strong project management skills and ability to manage multiple complex initiatives
  • Excellent written and verbal communication skills
  • Data-driven approach with experience analyzing campaign performance
  • Experience with marketing automation and CRM systems (e.g., HubSpot, Marketo, Salesforce)
  • Background working in semiconductor or similar sectors
  • Authorization to work for any employer in the U.S.; employer will not sponsor visas

Cirrus Logic Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cirrus Logic and has not been reviewed or approved by Cirrus Logic.

  • Healthcare Strength Healthcare includes multiple medical, dental and vision options, mental‑health resources, wellness programs, and access to an on‑site clinic in Austin. Feedback suggests these offerings underpin strong total‑rewards sentiment.
  • Parental & Family Support Programs span paid parental leave, fertility/adoption/surrogacy coverage, backup/dependent‑care supports, and a structured flex return. Feedback suggests family‑building depth is a notable strength of the package.
  • Strong & Reliable Incentives Compensation design features semiannual performance bonuses, profit‑sharing, and recognition awards that augment base pay. Feedback suggests these incentives help maintain competitive total compensation in key engineering roles.

Cirrus Logic Insights

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The Company
HQ: Austin, TX
1,604 Employees
Year Founded: 1984

What We Do

Cirrus Logic is a leading supplier of low-power, high-precision mixed-signal processing solutions for mobile and consumer applications. The company has a robust portfolio of sophisticated low-power products, including boosted amplifiers, smart codecs, camera controllers, haptic driver and sensing solutions, power conversion and control Integrated Circuits, and fast-charging Integrated Circuits. These solutions have innovative technology, software and associated algorithms incorporated. With a strong intellectual property portfolio and extensive mixed-signal expertise, Cirrus Logic is well-positioned to drive innovation and growth in the evolving markets of audio and high-performance mixed-signal processing technologies. We are hiring like crazy! Please visit our careers portal at cirrus.jobs to check out our available openings!

Why Work With Us

Engineering drives our company, and innovation isn’t just encouraged – it’s expected! This is a culture where you get to work with some of the largest, most innovative customers and products on the planet on a daily basis and where everyone is a key contributor to the company’s success. There are no Miltons here!

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