What you'll do:
- Manage small- to mid-sized campaign initiatives from end-to-end—from goal-setting and specifying campaign deliverables through delivery and post-launch evaluation
- Develop detailed briefs that support high-growth marketing campaigns and ensure consistent customer experiences
- Partner with marketing peers to coordinate logistics and assist in the development and analysis of deliverables that support campaign deployment
- Contribute to internal communications that educate and inform stakeholders of upcoming initiatives, essential deliverables, and campaign launches
- Evaluate and present integrated marketing campaign effectiveness to marketing leadership, and regularly recommend ways to optimize performance and process
- Work in close collaboration and cross-functionally with teams including Lifecycle, Web, Paid Acquisition, Analytics, Creative, Content, and Product Marketing to develop and maintain a cohesive experience across marketing channels
- Collaborate with the Product Marketing team on effective go-to-market feature releases and content marketing launch strategies and campaign timing for optimal success
- Define key metrics and reporting methodologies that will help us understand both the overall effectiveness of campaigns and content as well its influence on pipeline generation
- Partner with reporting and analytics team to build a measurement framework that enables continual campaign optimization and quickly surfaces key insights
- Support marketing peers with collateral, webinar coordination, project tasks, external content provisions, social media content, and more
What you should have:
- 5-8 years of hands-on experience, preferably in a B2B SaaS marketing organization
- Understanding of standard marketing channels such as email, web, social, and paid
- Familiarity with digital marketing, social media management, and automation tools
- Basic knowledge of Google Analytics, Looker, Domo, or similar digital analytics platforms
- Ability to derive insights from marketing data and format it into an executable plan
- Ability and desire to learn quickly and troubleshoot problems
- Ability to manage multiple tasks to meet deadlines with the direction and support of peers
- Outstanding collaboration skills
- Excellent verbal and written communication skills
- Attention to detail and flawless execution
- Four-year college degree or equivalent experience
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What We Do
Articulate develops e-learning software, content, and resources that change the way the world learns. More than 106,000 organizations worldwide, including all 100 of Fortune 100, have created millions of courses using our online training apps, Articulate 360 and Rise.com. With Articulate 360, e-learning developers get everything they need to create courses for their learning management systems, including the award-winning authoring app Storyline 360. With Rise.com, organizations get everything they need to create, track, and manage their online training in one complete system. It's the all-in-one online training system employees love. Articulate also has the industry's largest community, E-Learning Heroes, where online training professionals get inspiration, guidance, product support, and best practices on building online training. Join the 965,000+ member of E-Learning Heroes. As a human-centered organization, Articulate is driven by our vision to empower people to live better lives. We're committed to providing the best value to customers and doing right by our employees. We're building a team that looks like the world we live in and an environment where people from diverse backgrounds feel like we belong. Learn more about why we're one of Inc. Magazine's Best Workplaces of 2020.
