Senior Manager, International Integrated Marketing

What you'll do:

• Team Leadership & Development
• Manage, mentor, and develop two Associate Managers focused on LATAM and APAC campaigns, fostering growth and accountability
• Expand and scale the team over time to meet international growth needs
• Build a strong, collaborative team culture that balances regional independence with shared global frameworks
• Provide coaching on campaign strategy, execution, and measurement to strengthen team capabilities
• International Growth Strategy
• Define and lead the international integrated marketing strategy with a focus on scalable frameworks, infrastructure, and repeatable processes
• Oversee expansion efforts into high-growth LATAM and APAC markets while ensuring continued support for established EMEA partners
• Identify new market opportunities and design tailored campaign strategies to accelerate adoption and revenue growth
• Campaign Infrastructure & Execution
• Establish structured processes for campaign development, execution, and reporting across regions
• Oversee development of co-branded, full-funnel campaigns with reseller partners, enabling scalable lead generation and nurturing strategies
• Support optimization of partner-led events and digital campaigns, ensuring alignment with regional growth goals
• Cross-Functional Collaboration
• Partner with acquisition marketing, brand creative, product marketing, and our reseller partner network to drive cohesive and effective international campaigns
• Guide your team in collaborating with content marketing, creative, and operations teams to tailor campaigns for market needs
• Align marketing initiatives with sales and revenue objectives across international regions
• Performance Measurement & Optimization
• Define clear metrics for campaign performance and ensure consistent reporting against international revenue growth goals
• Evaluate campaign effectiveness across markets and regularly recommend improvements to optimize process, impact, and scalability
• Present insights and recommendations to marketing leadership
• Stakeholder & Partner Engagement
• Build strong relationships with reseller partners’ marketing teams across LATAM, APAC, and EMEA
• Facilitate regular cadences with partners to align on campaigns, co-marketing opportunities, and market-specific strategies
• Occasional travel required to represent Articulate at international partner events and support partner-led marketing initiatives

What you should have:

• 8-12 years of relevant experience in international B2B SaaS marketing, with at least 2 years managing people
• Located in US (required)
• Multilingual proficiency strongly preferred (English, Spanish required; Portuguese highly valuable; German, Swedish, or Italian a plus)
• Experience working with global teams across various time zones and languages, including the occasional off-hours meetings
• Experience working with international markets, including familiarity with LATAM, APAC, and EMEA market dynamics
• Demonstrated experience building and leading high-performing marketing teams
• Proven ability to create scalable campaign infrastructure and frameworks that drive revenue growth
• Strong understanding of full-funnel integrated marketing campaign strategy and execution
• Skilled collaborator with experience working across acquisition marketing, product marketing, creative, and sales
• Proficiency with CRMs (Salesforce preferred), marketing automation tools (Marketo, Iterable, Braze, or similar), and analytics platforms (Google Analytics, Looker preferred)
• Ability to derive insights from marketing data and convert them into actionable strategies
• Excellent verbal and written communication skills
• Strong organizational skills with ability to manage multiple initiatives simultaneouslyFour-year university degree or equivalent experience
• Four-year university degree or equivalent experience