Integrated Marketing Manager

Reposted 5 Days Ago
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Menomonee Falls, WI
In-Office
Senior level
Food
The Role
The Integrated Marketing Manager will lead a team, manage brand communications, design campaigns, track performance, and collaborate cross-functionally to drive demand and enhance brand presence.
Summary Generated by Built In
Company Description

Join the Alto-Shaam Team 

Virtually Tour our Facility:https://app.cloudpano.com/tours/piGHjskWR

Whether you're just beginning your career or have years of assembly experience—you've come to the right place. Working at Alto-Shaam means you’re part of a passionate team of people all working together towards one common goal. We want you on our team, because you believe in getting better every day. That kind of continuous improvement is what leads to promotions, pay raises, and company-wide innovation.

Since 1955, Alto-Shaam has pioneered industry-leading foodservice equipment that anticipates and responds to industry needs. Our solutions have helped generations of foodservice professionals enhance their menus while providing a greater return on their investment.

Job Description

The ideal candidate for an Integrated Marketing Manager would be able to do the following:

Leadership & Team Development

  • Lead and mentor the communication and digital team members, providing direction, coaching, and career development.
  • Oversee workload management and campaign prioritization, ensuring requests (via Jira or other intake systems) are resourced effectively.
  • Foster a collaborative and high-performance culture within the brand & demand team.

Brand & Communications Leadership

  • Manage corporate brand positioning, messaging, and storytelling across channels.
  • Lead internal and external communications, PR, social media, and executive communications.
  • Manage and develop thought leadership content (case studies, whitepapers, blog, video) to position the company as an industry leader.
  • Ensure brand standards are consistently applied across channels, including: tradeshows, campaigns, digital platforms, and internal materials.

Demand Generation & Campaigns

  • Design and execute integrated, multi-channel campaigns that drive awareness and qualified demand.
  • Partner with Product Marketing to align messaging, launches, and innovation stories to customer needs and personas.
  • Support digital demand generation efforts led by digital marketing and the agency (SEO, paid search, display, social, retargeting, email marketing).
  • Collaborate with Sales to ensure campaigns support lead generation, nurturing, and ABM initiatives.

Performance, Analytics & Optimization

  • Define and track KPIs for brand awareness, campaign performance, and lead generation.
  • Collaborate with the team to build dashboards and measure ROI across channels.
  • Continuously test and optimize campaigns for higher engagement and conversion.

Cross-Functional Collaboration

  • Partner closely with Product Marketing Manager and the team to connect product positioning with campaigns and communications.
  • Work with the Tradeshow Manager to integrate event strategy into brand & demand campaigns.
  • Collaborate with cross-functional team members to align marketing efforts with business objectives.

 

Qualifications

For a candidate to be successful as an Integrated Marketing Manager they must have:

  • 7–10 years of B2B marketing experience, with at least 3 years in a people leadership role.
  • Strong background in marketing communications, content strategy, and demand generation.
  • Proven experience leading integrated campaigns that combine brand storytelling with digital execution.
  • Strong understanding of digital marketing tactics (SEO, SEM, paid social, retargeting, email automation).
  • Excellent communication, leadership, and project management skills.
  • Strong editorial and writing skills with the ability to simplify complex product stories.
  • Experience in manufacturing, industrial, or B2B equipment industries a plus.
  • Hands-on experience with marketing automation and CRM systems
  • Knowledge of campaign reporting, attribution, and ROI tracking.
  • Experience managing agency/vendor partners for advertising, public relations, and digital media.

Additional Information

For more information about our benefits, job duties, and company values, go to

https://www.alto-shaam.com/en

Top Skills

Crm Systems
JIRA
Marketing Automation
Sem
Seo
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The Company
Menomonee Falls, WI
300 Employees
Year Founded: 1955

What We Do

Founded in 1955, Alto-Shaam is the inventor of the original Cook and Hold oven that revolutionized low-heat cooking and the commercial cooking industry. Today, Alto-Shaam features a full line of Cook and Hold ovens, convection ovens, combi ovens, chillers, warming cabinets and drawers, heated buffet and display cabinets, merchandisers, fryers, and rotisseries.

Whether you’re preparing haute cuisine in a top restaurant, health-conscious meals in a health care facility, or tater tots in the local school, the equipment must provide a great return on investment for the foodservice program to be successful. At Alto-Shaam, we specialize in creating systems and equipment that are the core of successful and profitable foodservice programs in many different industries.

While many Alto-Shaam Cook & Hold ovens still take a little bit of effort and electricity to make an amazing prime rib, many chefs are using this commercial kitchen staple oven for steaks, vegetables, braising short ribs, baking cheesecakes, proofing bread dough or reheating convenience food items. With no flavor carryover, a very small electricity draw, no exterior ventilation needed, the Cook & Hold can work all day, every day, with maximum efficiency.

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