Healthline Media is looking for an Integrated Marketing Manager to develop impactful marketing solutions that connect with audiences, meet brand objectives, and drive revenue across our brands (Healthline, Medical News Today, Bezzy, Greatist, and Psych Central). In this role, you will strategize and create compelling request for proposal (RFP) responses and proactive marketing materials that communicate strong storytelling and highlight the value of the Healthline Media. You understand how publisher strengths, audience needs, and brand objectives overlap and have a proven record of developing and launching meaningful solutions for brands.
This role can be located in North Carolina or New York area, with strong preference for candidates in New York.
What You’ll Do:
- You will work cross-functionally and collaborate across the organization with teams such as sales, content, strategy and consumer insights to develop innovative custom programs for chronic condition advertisers that leverage the brands and capabilities of the Healthline Media portfolio
- Brainstorm and craft compelling proposals and presentations for advertising partners across the pharmaceutical and wellness industries
- Represent Healthline Media’s brand through excellent and persuasive storytelling
- Create sales and marketing communication and materials to support the growth of the Healthline Media ad business.
What We’re Looking For:
- 2+ years of experience in media, and/or marketing with a focus on the health/pharmaceutical industry
- Excellent writing and storytelling skills, with the ability to leverage data, insights, and trends to draft a compelling narrative
- A sense of curiosity, critical thinking, and problem-solving skills
- Solid understanding of digital media, experience within the pharma industry space is a plus
- Demonstrated ability to manage time and effectively collaborate across teams
- Advanced PowerPoint skills
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
- Starting Salary: $64,500 - $86,000*
*Note actual salary is based on geographic location, qualifications and experience - Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Who We Are:
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].
We do not provide visa sponsorship for this role at this time.
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Top Skills
What We Do
At RVO Health, our mission is to give people a better way to health & wellbeing. We own and operate the largest health & wellbeing platform in the US, helping nearly 100 million people a month seek information, find a doctor, save money, and take action around their health & wellbeing. Our portfolio of industry-leading websites, products and services touches every part of the health and wellness journey.
The Healthline Group portfolio (Healthline, Medical News Today, Psych Central, Greatist, and Bezzy) and the Healthgrades brand comprise the largest health information audience in the US. The Healthline Group connects millions of people daily to medically-backed information about thousands of health-related questions, products, and chronic conditions. Through Healthgrades, the largest marketplace for finding healthcare, we help half of Americans find and evaluate a doctor each year.
Through Optum Store, we sell thousands of FSA/HSA-eligible health and wellness products direct-to-consumer and connect health seekers to mental health, condition-based virtual care, and an online pharmacy. Through Optum Perks, we help millions of people save money through our prescription savings program. Millions of health seekers also use RVO Health’s virtual coaching programs each year to lose weight, stop smoking, and find better wellbeing.
Our portfolio includes education and advice, condition-based communities, access to healthcare, an ecommerce store of health products and services, prescription discounts and delivery, and more. We are making health easier to navigate, more accessible, and more affordable for everyone. Furthermore, all of our content, products, and services are medically-backed, so people can trust that they are getting accurate support for their health.
RVO Health is backed by Red Ventures and Optum, part of UnitedHealth Group. Select brands previously operated by Red Ventures and Optum are now independently operated by RVO Health.
