The Role
Develop integrated media strategies, manage cross-channel media plans, execute campaigns, analyze performance, and optimize strategies to support client goals.
Summary Generated by Built In
Who We Are:
At Digital Matter, we are a next-generation growth and transformation partner built for the realities of today’s market.
We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.
Our team brings deep operating experience across media, retail, and technology. We have built, scaled, and transformed organizations.
We help consumer brands unlock growth and navigate transformation by managing media as a strategic asset class, connecting data, technology, and creativity to deliver measurable business impact.
Our mission is clear: to transform media into a lever for enterprise-level value creation, powered by intelligence, automation, and future-ready technology.
Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits, proving that when media is managed as capital, it becomes a catalyst for growth and transformation at scale.
About the Role:
As the Senior Manager, Integrated Media & Marketing, you will be responsible for the hands-on, day-to-day management of media campaigns across digital channels and emerging platforms. This role requires a strategic thinker with strong analytical skills and a deep understanding of media planning, vendor management, and campaign execution. The ideal candidate will collaborate with internal Media Leads, manage platform relationships, and provide strategic recommendations to ensure optimal campaign performance.
What You’ll Do
- Develop integrated media strategies in collaboration with Media Leads and the Senior Director to align with client goals and market insights.
- Build and manage cross-channel media plans spanning Paid Social, Paid Search, Programmatic (CTV, DOOH, Display, OLV), OOH, print, and emerging platforms.
- Lead tactical campaign execution, ensuring timely launches, accurate implementation, and ongoing performance optimization.
- Monitor and analyze campaign performance, including brand and conversion lift studies—to inform optimizations and future strategy.
- Manage vendor relationships, including RFPs, negotiation, and ongoing communication throughout the campaign lifecycle.
- Present media plans, performance results, and strategic recommendations to clients and internal stakeholders.
- Collaborate with cross-functional client teams (Creative, Ecommerce, Growth, Consulting) to ensure media strategy supports broader marketing objectives.
- Guide seasonal and quarterly business reviews, providing strategic context and actionable takeaways.
- Share insights on current media trends, technologies, and industry benchmarks to inform innovation.
- Recommend process improvements and new tools that increase efficiency and value for clients.
What You’ll Bring
- 5+ years of experience in digital media, preferably within a consultancy or large media agency; retail and/or luxury brand experience is a plus.
- Proven track record in integrated media planning across digital, social, traditional, and emerging channels.
- Demonstrated ability to build, execute, and optimize performance-driven media campaigns, including managing vendor relationships, negotiating contracts, and leading RFP processes.
- Hands-on platform experience with Meta, TikTok, Google Ads, SA360, DV360, and The Trade Desk
- Working knowledge of media measurement methodologies, including Brand, Conversion & Search Lift, Google and/or Adobe Analytics, MMM, MTA, and LTA.
- Strong analytical rigor and quantitative problem-solving skills, with proficiency in Excel, Tableau, and client-ready data visualization (e.g., thinkcell).
- Excellent communication and presentation skills, with the ability to translate media strategies into clear, actionable recommendations to both clients and internal teams.
- Experience building and scaling teams, ideally in high-growth environments.
- Comfortable operating in a lean, fast-paced, startup-style environment with a hands-on and collaborative mindset.
- Bachelor’s degree or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Advertising, Media Studies, Economics, or Analytics.
What We Value
One Team.
We’re all in. When we win, we win together. When we miss, we learn together. Collaboration isn’t optional; it’s how we operate. Everyone plays a part, everyone has a stake, and every result belongs to all of us.
Maximum Transparency.
We are transparent, both internally and externally. The value we deliver comes from leveraging those truths to drive actionable solutions that move the business forward.
Ownership Culture.
We believe in moving with purpose. We don’t wait for perfect conditions - we identify opportunities, make informed decisions, and execute with speed and accountability. Success is measured by what we accomplish, not just what we plan.
Digital Matter is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Digital Matter are based on strategic business needs, job requirements, and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics, or any other protected status
Top Skills
Adobe Analytics
Dv360
Google Ads
Google Analytics
Meta
Sa360
Tableau
Thinkcell
Tiktok
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The Company
What We Do
Digital Matter is a technology-first, data-led, integrated marketing and media consultancy. Headquartered in New York, Digital Matter provides consulting and services in the areas of business transformation, privacy-first data strategy, and integrated media buying
