Description
butter LONDON Integrated Marketing Manager
Location: Atlanta GA (Hybrid)
Reports to: Senior Brand Director
Department: Marketing
ABOUT butter LONDON
butter LONDON is a British-inspired, clean nail brand known for high-performance products, playful color, and a distinctly cheeky point of view. From our award-winning nail care to our iconic Pure Colour 21X Nail Lacquer, we believe beauty should leave you playful and polished.
We’re looking for an Integrated Marketing Manager who can help bring the butter LONDON brand to life across every consumer touchpoint — from social and creators to campaigns, e-commerce, retail, and beyond.
JOB DESCRIPTION
The Integrated Marketing Manager supports the execution of integrated marketing initiatives that grow the butter LONDON brand and drive sales. This role works across social, creator marketing, e-commerce, Amazon, TikTok Shop, and digital marketing to bring campaigns and product launches to life.
Working closely with internal and external partners, this role manages day-to-day execution, timelines, content, and reporting to ensure marketing initiatives are delivered on time and on brand.
KEY RESPONSIBILITIES
Integrated Marketing & Campaign Execution
- Support the execution of integrated campaigns across social, digital, creator, email, retail, PR, and e-commerce.
- Maintain the Omni Marketing calendar, campaign timelines, briefs, and launch plans.
- Coordinate with cross-functional teams and external partners to keep projects on track.
- Support new product launches, seasonal campaigns, partnerships, licensed collaborations, and retail moments.
- Help ensure campaign messaging, creative, promotions, and assets are consistent across channels.
- Monitor competitive activity and trends for inspiration and relevant opportunities.
Social, Community & Creator Marketing
- Manage butter LONDON's day-to-day social presence, including social intern management, with a focus on TikTok and Instagram.
- Help develop and maintain social content calendars and coordinate content approvals.
- Manage paid creator partnerships from identification and briefing through content approvals, execution, and reporting.
- Build creator relationships, manage UGC and PR seeding, and identify opportunities to amplify high-performing content.
- Support paid creator partnerships, including creator research, outreach, briefing, content coordination, and reporting.
- Coordinate UGC, product seeding, and PR shipments.
- Monitor social and creator performance and share key insights with the team.
E-Commerce, Amazon & TikTok Shop
- Support D2C, Tiktok Shop, Amazon, and other digital merchandising initiatives.
- Coordinate updates to cross-channel PDPs including imagery, product storytelling, promotions, and launches, ensuring content is accurate, current and aligned with marketing calendar.
- Support TikTok Shop growth through creators, affiliates, content, promotions, LIVE, and merchandising.
- Monitor key e-commerce and TikTok Shop metrics including traffic, conversion, GMV, orders, AOV, and creator/affiliate performance.
- Identify opportunities to improve product discovery, customer experience, and online conversion.
Project Management & Reporting
- Serve as a central point of coordination across Marketing, Creative, Ecommerce, Sales, Digital, and Operations.
- Track deliverables, approvals, timelines, and launch readiness.
- Maintain organized marketing calendars, assets, and project documentation.
- Support campaign and channel reporting and help translate results into actionable learnings.
- Identify opportunities to improve marketing processes and execution.
ABOUT ASTRAL HEALTH & BEAUTY
Astral Health & Beauty has established itself as a leading authority in natural and plant-based skin care and color cosmetics. We’re the name behind a family of high-quality, ingredient-driven beauty brands dedicated to innovation. Founded in 1998 and headquartered in Atlanta, Georgia, our multi-brand beauty company operates through a portfolio of four distinct brands: Aloette, COSMEDIX, PÜR and butter LONDON — all of which are proudly cruelty-free.
From skincare and makeup to body care and nail lacquers, we offer an array of innovative solutions designed to deliver superior results people can feel good about. Our success is the result of entrepreneurial spirit, passion, drive, and pushing boundaries, knowing that our commitment to the customer is more than skin deep.
Astral Health & Beauty is an equal opportunity employer and is committed to providing equal opportunity in employment, compensation, and all other terms and conditions of employment without discrimination based on any non-merit-based factor or characteristic protected by applicable law.
Requirements
QUALIFICATIONS
- 4+ years of experience in integrated marketing, social media, influencer/creator marketing, or a related consumer marketing role.
- Experience developing and executing multi-channel marketing campaigns from strategy through execution.
- Strong understanding of TikTok, Instagram, and social commerce; TikTok Shop experience strongly preferred.
- Hands-on experience managing paid creator/influencer programs.
- A creative eye with a strong understanding of social and digital performance metrics.
- Excellent project management, communication, and cross-functional collaboration skills.
- Highly organized, proactive, and comfortable managing multiple priorities in a fast-paced environment.
- Passion for beauty, nail, fashion, lifestyle, and/or social culture.
- Comfort and desire for doing the work vs managing agencies or delegating execution.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 3-5 years of experience in integrated marketing, brand marketing, or project management.
- Experience within beauty, skincare, wellness, or consumer products.
- Exceptional organizational and project management skills; ability to manage multiple projects simultaneously.
- Experience coordinating cross-functional marketing initiatives from concept through execution.
- Strong attention to detail and commitment to delivering high-quality work.
- Excellent written, verbal, and interpersonal communication skills.
- Experience supporting digital marketing, email marketing, social media, e-commerce, or influencer programs.
- Proficiency with Microsoft Office.
- Experience with project management platforms, Shopify, HubSpot, Klaviyo, or similar marketing tools.
- Self-motivated, collaborative, adaptable, and comfortable working in a fast-paced environment.
What We Do
From makeup to skincare to skin health, Astral’s family of brands makes every day a little bit easier—and better—for women and men around the globe. With innovative and transformative products, we redefine the face of beauty. We embrace diversity and develop products to meet the needs of a global marketplace. Our success is the result of entrepreneurial spirit, pushing the boundaries, and knowing that our commitment to the customer is more than skin deep. GUIDING PRINCIPLES • Allocate resources wisely, always asking, “Is the investment worth the return?” • Hold ourselves accountable, realizing every employee has an impact • Coach one another, helping team members find their fastball • Think big; be an innovator and a creator • Take chances; learn from your mistakes • Agree to disagree, but never be disagreeable • Treat every day as if it were opening day • Never, ever give up • We are four brands, but one family PÜR, Aloette, COSMEDIX and butter LONDON
