Integrated Marketing Manager, Events & Activations

We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
As an Integrated Marketing Manager focused on Sponsored Events & Activations, you'll play a key role in delivering unforgettable, high-impact brand experiences that showcase DraftKings and its partners. You'll lead the strategy, planning, and execution of sponsored events and branded activations that drive visibility, engagement, and measurable value. This is an ideal opportunity for a creative and operationally-minded professional who thrives in a collaborative environment and enjoys bringing brand stories to life through live experiences.
What you'll do as an Integrated Marketing Manager

• Lead planning and on-site execution for partner-sponsored events, managing logistics, production timelines, and vendor coordination to ensure every activation reflects DraftKings' brand standards and partner expectations.
• Serve as the primary point of contact for brand partners-building trusted relationships, managing feedback loops, and aligning activation plans with strategic goals.
• Drive strategic event research, location scouting, and venue evaluation based on partner needs, audience fit, market opportunity, and capacity.
• Collaborate with internal creative teams and external vendors to translate partner objectives into compelling visual and experiential concepts.
• Develop and execute targeted invitation and RSVP strategies that enhance guest engagement and event impact.
• Deliver insightful post-event recaps that highlight performance metrics, partner feedback, media coverage, and key learnings.
• Maintain and optimize sales enablement materials and recap collateral to support sponsorship packaging and future partnership development.

What you'll bring

• At least 6 years of experience in event marketing, experiential activations, or integrated marketing, ideally with a focus on sponsorships or brand partnerships.
• Proficiency in tools such as Microsoft Office and Google Workspace.
• A proven ability to balance creative ideation with precise execution across multiple stakeholders and workstreams.
• Experience presenting to clients and internal teams, with strong communication and relationship management skills.
• A collaborative and strategic mindset with the ability to align cross-functional teams toward shared outcomes.
• Exceptional organizational skills and the ability to manage multiple deadlines in a fast-paced environment.

#LI-AW1
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 109,200.00 USD - 136,500.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.