The Integrated Digital Specialist (IDS) serves as the digital marketing services sales lead, providing high-level support to Sales Account Managers (SAMs) and Account Executives (AEs). This role is responsible for driving digital revenue growth, supporting campaign execution, and delivering strategic insights that enhance client performance and long-term partnerships.
Key Responsibilities
- Support SAMs and AEs with a focus on account growth and retention
- Assist with AE prospecting and SDR outreach
- Build, launch, and optimize campaigns; provide creative support (banners, video resizing)
- Deliver monthly reporting, insights, & optimizations to drive revenue
- Partner with SAMs/AEs on KPI evaluation and strategy
- Train AEs and Coordinators; present digital best practices
- Educate clients on performance metrics in all key meetings
Requirements & Skills:
- BA or BS in Business Marketing, Advertising or Communications preferred
- 3+ years of digital marketing or media sales preferred
- Significant knowledge of the local digital marketing services product offering and effective use for clients
- Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
- Effective communication and client presentation skills
- Ability to interact with high-level decision makers
- Ability to execute in an organization through collaboration and a consultative process
- Excellent follow-up, strong organizational skills and attention to detail
- Proven ability to meet and exceed sales goals
- Meaningful contribution in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
- Be an effective partner with the market's sales team in generating digital revenue
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Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
