Product Marketing Manager - Cyber Insurance

Posted 10 Days Ago
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New York, NY
Hybrid
120K-140K Annually
Senior level
Insurance • Cybersecurity
The Role
The Insurance Marketing Manager at Resilience will develop effective messaging for brokers, create engaging content tailored for the insurance sector, collaborate with underwriters and sales teams, and deliver training to enhance broker and client engagement. This role is pivotal in communicating the company's innovative solutions and reinforcing long-term relationships with partners.
Summary Generated by Built In

About Us

Resilience is the next-generation cyber risk company that’s on a mission to help make the world cyber resilient. 


Founded in 2016 by experts from across the highest tiers of the US military and intelligence communities, augmented by prominent leaders and innovators from the insurance and technology industries, the privately-held firm is rewriting the rules of how cyber risk is assessed and managed for middle to large market enterprises. Rooted in decades of experience, Resilience helps financial, risk, and information security leaders continuously improve their organizations' cyber resilience by connecting cyber insurance coverage with advanced cybersecurity visibility and a shared plan to reinforce actionable cyber hygiene. 


Resilience is proud to be backed by leading technology investment firms including General Catalyst, Lightspeed Venture Partners, Intact Ventures, Founders Fund, CRV, and Shield Capital. With headquarters in San Francisco, Resilience’s team is globally dispersed, with offices in New York, Chicago, Baltimore, Toronto, and London. Resilience offers insurance coverage through its licensed and appointed insurance agency and security services through its expert security team.


We are looking for an Product Marketing Manager - Cyber Insurance to effectively communicate our unique solution and foster long-term relationships with our broker partners. This role is crucial in crafting and delivering compelling messaging and storytelling to brokers, as well as developing comprehensive enablement content. You will empower our underwriters and sales teams with solution training, case studies, sales sheets, tools, and resources to drive successful broker and client engagements. Collaborating cross-functionally with underwriters, distribution, sales, customer success, and other key stakeholders, you will ensure our team is well-equipped to highlight the advantages of our innovative solutions.


This is a hybrid position located in: New York, San Francisco or Chicago.

Responsibilities:

  • Tailor compelling product positioning and messaging for our core insurance broker audience, drawing from underwriter engagements, market insights, and a thorough understanding of our solution.
  • Create engaging and educational content by using industry trends and news to develop ideas for collateral, blogs, webinars, thought leadership, customer presentations, website content, videos, and bylined articles.
  • Source, build, and approve engaging and scalable underwriter and seller content, including training materials, solution talking points, and other assets. 
  • Develop battle cards with quarterly updated competitive intelligence.
  • Work closely with our services & BI team to create case studies and marketing stats to support the case for our solution.
  • Partner with our marketing and distribution team to build a connected customer journey across our web properties and broker events, driving sustained engagement.

Qualifications:

  • 5+ years of product marketing experience in Corporate Insurance or broker marketing is required, and cyber insurance is preferred.
  • Sales Enablement experience.
  • Proven track record of designing and delivering effective product marketing, sales training, and support programs, including demonstrable examples of leading partner marketing programs to improve the productivity of the sales channel.
  • Excellent communication, presentation, and facilitation skills.
  • Strong analytical and problem-solving abilities.
  • Self-starter with the ability to work proactively and take ownership.

This is an exciting opportunity to join a fast-paced and rapidly growing startup backed by top VCs in the industry, such as General Catalyst, Lightspeed Ventures, and Founders Fund. As part of a small but mighty marketing team, you will play a crucial role in shaping the future of our industry. We seek an individual with the mindset, will, and skills to work flexibly in a growth environment.


What Resilience Offers You

Innovative company culture

Flexible work schedules

Family paid leave

Paid healthcare for employees

401k

Professional development & career advancements

Flexible paid time off

Employee referral bonus


Accommodations and Accessibility

We want to ensure you're able to perform as well as possible in your interview. As part of that, if you have any accessibility-related needs to ensure a comfortable visit, please let us know. We'll do our best to provide reasonable accommodations to suit your working style during your interview and if you join our team.


If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to our Human Resources team at [email protected].


The Company
HQ: San Francisco, CA
131 Employees
On-site Workplace
Year Founded: 2016

What We Do

Resilience has been purpose-built to eliminate the Fear, Uncertainty, and Doubt that the cyber security and insurance industries have thrived on. Our unique solution to cyber risk integrates stronger security and enhanced insurance coverage by prioritizing the threats that matter most to a client's business. By leveraging data on real world cyber incidents, we help our clients to better prepare, protect, and progress their cyber resilience.

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