Instructional Designer, GTM Enablement

We’re growing quickly, and we’re looking for a second experienced Instructional Designer to join our team and make an impact. At Muck Rack, we’re devoted to our customers which is why we are growing the Instructional Design team to focus exclusively on expanding the educational resources for our Go-To-Market (GTM) teams and customers. 

As an Instructional Designer, you will collaborate on the execution of a unified content strategy that supports the needs of GTM teams and Muck Rack customers. Developing educational resources that drive product mastery and increase team performance across Go-To-Market, you’ll support consistency in execution across GTM through impactful training on new product releases, internal systems, tools, and processes. Partnering with Marketing, you will develop learning experiences that enable greater adoption and engagement with our platform and inspire learning throughout the customer journey.

What you’ll do:

• Work alongside Go-To-Market Enablement Team members to analyze training needs for the organization and support change at scale for new processes, systems, and tools
• Develop exciting learning experiences through a unified content strategy and provide a continuous learning path of relevant and impactful education for GTM teams and Muck Rack customers
• Create L&D assets (e.g. courses, videos, webinars, product simulations, etc.) to facilitate positive behavior changes that drive organizational results 
• Track and oversee the metrics and reporting needed to measure success and impact of training, tools, and processes
• Build relationships and collaborate cross-functionally with key stakeholders from Revenue teams, Product Marketing, Customer Education, and RevOps  
• Field inquiries and content requests for GTM teams

How success will be measured in this role:

• Completion rates/Success of material
• Improved performance metrics of revenue teams
• Quality and accuracy of work as defined by Muck Rack’s Instructional Design Documentation
• Adherence to style guidelines

If the details below describe you, you could be a great fit for this role:

• At least 2 years of experience in instructional design at B2B SaaS companies
• 2+ years experience using course authoring and video/audio design tools (Articulate 360, Adobe Illustrator, and TechSmith Camtasia preferred)
• Experience with incorporating multiple media elements into learning programs, including audio, video, animation, simulation, and self-developed graphics
• Knowledge of adult learning principles and needs assessment techniques
• Ability to work autonomously and a desire to own projects from start to finish 
• Ability to analyze training needs for revenue professionals and a proven track record of creating training that leads to measurable and observable business outcomes
• Data-driven with a passion to uncover how our customers learn and retain information most effectively
• Great communicator with strong collaboration and project management skills - you’re excited to work with internal stakeholders and able to understand and explain technical features in terms of the value they provide to customers
• Deep empathy for the challenges and motivators for those working in public relations and communications 
• Appetite to learn the latest technologies and techniques required to build best-in-class digital education solutions
• Direct experience working with major LMS systems (Skilljar a plus)

Interview Overview 

Below you'll find an outline of the interview plan for this role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.

• 30 min interview with a member of our Talent Team
• A 1 hour zoom interview with the hiring manager
• Skills assessment (2 hour max)
• Peer interviews with several team members
• Final call(s) with executive team member(s)

Salary 

In the US, the base salary for this role is between $79,000 and $95,000, depending on skills and experience. Total compensation for this role consists of base salary and a quarterly bonus plan.We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. For all other countries, we have competitive pay bands based on market standards. 

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.