Securitize, the leader in tokenizing real-world assets with $3.7B+ AUM (as of May 5, 2025), is bringing the world on-chain through tokenized funds in partnership with top-tier asset managers, such as Apollo, BlackRock, Hamilton Lane, KKR, and others. Securitize, through its subsidiaries, is a SEC-registered broker dealer, digital transfer agent, fund administrator, and operator of a SEC-regulated Alternative Trading System (ATS).
Securitize is a global, fully remote team consisting of top talent from the blockchain and financial services industries. Having raised $170M overall to date, we are backed by some of the largest names in finance and technology, including BlackRock, Morgan Stanley, Blockchain Capital, MUFG, Sumitomo Mitsui Trust Bank, Sony Finance, Banco Santander, Coinbase, among others. Securitize has also been recognized as a 2025 Forbes Top 50 Fintech company.
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Securitize is looking for an Institutional Marketing Manager to drive awareness, engagement, and conversion among our most important audiences: asset managers, family offices, RIAs, wealth platforms, and other institutional allocators. This is a high-impact role sitting at the intersection of product marketing, content strategy, and channel execution — responsible for telling Securitize's story in the language of institutional finance.
You will develop and execute campaigns that support our institutional sales motion, build the thought leadership engine that positions Securitize as the definitive infrastructure for tokenized real-world assets, and collaborate closely with Capital Markets, Product, and Sales to ensure marketing is directly tied to pipeline and revenue.
Responsibilities- Develop and own the institutional marketing strategy — including audience segmentation, messaging frameworks, and channel mix — targeting asset managers, RIAs, family offices, wealth platforms, and broker-dealers.
- Create high-quality content assets tailored to institutional audiences: white papers, investment case studies, event presentations, one-pagers, and email campaigns.
- Build and manage thought leadership programs including executive bylines, speaking submissions, industry roundtables, and conference presence.
- Partner with Capital Markets and Sales to develop account-based marketing (ABM) campaigns that support deal origination and accelerate pipeline.
- Own institutional email marketing — including nurture workflows, newsletter strategy, and segmented distribution lists.
- Collaborate with Product Marketing to translate complex product capabilities (tokenization infrastructure, ATS, transfer agent services) into compelling institutional narratives.
- Track and report on marketing performance against pipeline and revenue metrics; continuously optimize based on data.
- Monitor competitive landscape and industry trends in RWA tokenization, digital assets, and traditional alternative investments to inform positioning.
- 5+ years of B2B marketing experience, with at least 2 years focused on institutional or professional financial services audiences (asset management, wealth management, capital markets, or similar).
- Deep understanding of how institutional allocators evaluate and engage with new investment infrastructure — you know what resonates with a CIO, CFO, or portfolio manager.
- Proven track record developing content and campaigns that directly support sales pipeline for complex, consultative sales cycles.
- Strong writer and editor — able to translate technical financial or technology concepts into clear, authoritative institutional messaging.
- Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Marketo).
- Data-driven mindset with ability to define KPIs, measure performance, and report on marketing attribution.
- Comfortable operating independently in a fast-paced, fully remote, high-growth environment.
- Prior experience marketing tokenized assets, digital securities, blockchain infrastructure, or other alternative investment products.
- Familiarity with regulatory context around digital securities and alternative investments (40 Act funds, ATS, SEC registration).
- Experience with account-based marketing (ABM) platforms (e.g., Demandbase, 6sense).
- Established relationships or networks within institutional finance or wealth management communities.
Why Join Us?
Become a part of our rapidly expanding organization and enjoy a supportive and rewarding work environment:
- Flexible Paid Time Off – Promoting a healthy work-life balance.
- Equity Grant Opportunities – Share in the success and future growth of the company.
- Remote Work Flexibility – Work from anywhere while staying connected with a dynamic and collaborative team.
Additional Benefits for US employees
- Comprehensive Insurance Coverage – Employer-paid Medical, Dental, and Vision benefits for you and your family.
- 401(k) Retirement Plan – Secure your financial future with employer-sponsored savings.
Securitize is an equal opportunity employer and is committed to fostering a diverse, inclusive, and equitable workplace. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital or family status, or any other characteristic protected by applicable law.
All employment decisions at Securitize are based on job-related qualifications, merit, and business needs. We welcome candidates from all backgrounds, experiences, and perspectives to apply.
Skills Required
- 5+ years of B2B marketing experience, with at least 2 years focused on institutional or professional financial services audiences
- Deep understanding of how institutional allocators evaluate and engage with new investment infrastructure
- Proven track record developing content and campaigns that directly support sales pipeline for complex, consultative sales cycles
- Strong writer and editor able to translate technical financial or technology concepts into clear institutional messaging
- Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Marketo)
- Data-driven mindset with ability to define KPIs, measure performance, and report on marketing attribution
- Comfortable operating independently in a fast-paced, fully remote, high-growth environment
- Prior experience marketing tokenized assets, digital securities, blockchain infrastructure, or other alternative investment products
- Familiarity with regulatory context around digital securities and alternative investments (40 Act funds, ATS, SEC registration)
- Experience with account-based marketing (ABM) platforms (e.g., Demandbase, 6sense)
- Established relationships or networks within institutional finance or wealth management communities
Securitize Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Securitize and has not been reviewed or approved by Securitize.
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Healthcare Strength — Employer-paid medical, dental, and vision coverage is described as comprehensive, with additional mental health, disability, and life insurance support. These elements indicate strong health protection as part of the core package.
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Leave & Time Off Breadth — Unlimited PTO, paid holidays, and paid sick days are offered to promote work-life balance. Generous parental leave and family medical leave are also included.
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Equity Value & Accessibility — Equity grant options and an employee stock purchase plan enable employees to share in company success and growth. These mechanisms expand ownership opportunities across roles.
Securitize Insights
What We Do
Securitize is a global fintech, Top 50 blockchain company, with a mission to provide investors with access to invest in and trade alternative assets, and for companies to raise capital and offer shareholder's liquidity. Securitize has pioneered a fully digital, regulatory compliant, end-to-end platform for issuing, managing and trading digital asset securities (also known as security tokens), with over 200 businesses and nearly 400,000 investors already connected, and nearly $500 million in current-value digital asset securities issued on the Securitize platform. We are a well-funded global team made up of top blockchain and financial industry talent based around the world, based in Tel Aviv, Buenos Aires, Tokyo, New York, and San Francisco. We’re backed by leading financial institutions and blockchain investors, including Morgan Stanley, Blockchain Capital, MUFG, Sumitomo Mitsui Trust Bank, Sony Finance, Banco Santander, and Coinbase. Securitize is a Digital Asset Securities firm. Our goal is to provide access for investors to invest in private market digital asset securities (security tokens), and provide companies with a fully-digital end-to-end suite of compliant solutions leveraging the advantage of next generation blockchain technology.
Why Work With Us
Securitize and its subsidiaries have a global footprint with offices around the world, giving us a unique perspective, as well as the opportunity to lead the evolution of digital asset securities (security tokens) in and across multiple markets. Securitize Markets is based in our New York City office.
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