Insights Manager

Posted 3 Days Ago
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Toronto, ON
Senior level
AdTech • Big Data • Analytics
The Role
The Insights Manager leads the Panel Insights team, focusing on data analytics related to acquisition, retention, and member services. Responsibilities include collaborating with stakeholders to develop KPIs, providing insights based on data analysis, managing a small team, and improving data integration processes.
Summary Generated by Built In

This Manager of Panel insights provides key reporting and insights that inform the Panel team with regards to Acquisition, Retention/Engagement, Member Services, Data Quality, and Supply Planning & Performance. This role supports the Panel EVP, his direct reports and the broader Panel team as a whole.

Responsibilities:

  • Council to business stakeholders and co-design effective KPIs to track and improve responsible business teams’ business results

  • Thought leadership to business stakeholders on potential data & insights to answer business question, to guide business strategic / transactional decision

  • Develops and demonstrates subject matter expertise in Panel Acquisition, Retention/Engagement, Member Services, Data Quality, and Supply Planning & Performance

  • Synthesize data & insights to drive thought leadership and actionable recommendations to business stakeholders to achieve Dynata’s financial results and improve business process

  • Collaborate with Technology engineers to design and improve Dynata data integration process & systems, to ensure data accuracy of reporting and improve efficiency of data query

  • Translate business questions, business problem to possible data manipulation scope and data logic required to address the business needs

  • Identify / explore technical options in Dynata data systems to obtain required data

  • Draw conclusions / insights from data insights to answer business questions / solve business problems

  • Communicate/ present analysis results to business stakeholders

  • Manage 1-3 analysts. Also, collaborates as part of an extended team of peers and subject matter experts

Education:

  • Minimum of a bachelor’s degree in Computer Science, Mathematics, Statistics, Economics, Engineering or other applicable quantitative discipline

Experience:

  • Several years of experience as a people leader in analytics domain

  • 5+ years of experience in the data analytics space

  • 5+ years hand-on experience in data manipulation through SQL in large data repositories

  • 3+ years in build SQL codes, conduct SQL query to solve ad hoc business questions (besides generating regular reporting)

  • 2+ years of experience in SQL w/ customer behavior / CRM data

  • 2+ years of experience in leading team of data analytics professionals

Knowledge & Skill:

  • Has in-depth business and managerial knowledge department or function

  • Has a good knowledge and understanding of related functions

  • Has good understanding of industry issues

  • Demonstrates solid people leadership skills

Scope of Impact:

  • Manages a team in a support/production of department function

  • Has full responsibility for the operational performance of sub-unit within a function

  • Provides leadership to team leaders or supervisors

  • Establishes criteria, formulates projects, and assesses effectiveness for projects with a significant business unit impact

  • Has responsibility for assigning work, allocating resources, monitoring results, controlling costs and managing staff

  • Manages the coordination of the activities of a section or department with responsibility for results, including costs, methods and staffing

Strategic Planning:

  • Executes departmental plans and contributes to the development of department strategies

  • Makes decisions guided by business unit or functional business plans that impact the support and funding of projects, products, services and/or technologies

  • Decisions are guided by resource availability and functional objectives

  • Directs the resolution of complex or unusual technical, operational and organizational problems which may be multi-disciplinary

  • Issues instructions on standard practices and policy application; follows up to determine compliance

  • Implements processes to produce desired changes in product line, function, or assigned area of responsibility

Customer Focus:

  • Develops relationships with key internal customers to identify emerging needs

  • Anticipates and interprets customer needs to identify solutions

  • Effectively communicates difficult concepts by altering communication style to the audience

  • Assimilates, synthesizes, discusses, and presents complex or sensitive information for discussion with more senior levels of management

  • Interacts with management both within and outside of work unit on significant matters

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.

Dynata is also an affirmative action employer OE/Minority/Female/Veteran/Disabled/Sex/Sexual Orientation/Gender Identity or Expression/Race/Color/National Origin/Age/Religion/Genetic Information/Marital Status/Height/Weight or any other legally protected category defined by applicable federal state or local laws and ordinances, so as to further the principles of equal employment opportunity.

Top Skills

SQL
The Company
HQ: Dallas, TX
5,001 Employees
On-site Workplace
Year Founded: 1977

What We Do

Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a reach that encompasses over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization.

The Dynata data platform, an all-in-one solution for insights, activation and measurement, leverages our robust data, innovative technology and more than 40 years’ experience as a pioneer in consumer and B2B insights. Our vision for the Dynata data platform is to automate the entire marketing continuum, with capabilities to target audiences; uncover insights; connect data; activate, measure and optimize campaigns; and analyze, visualize, publish and share those insights to drive your business growth.

We’ve helped more than 6,000 market research firms, brands, media and advertising agencies, publishers, and consulting and investment firms around the world and in every industry accelerate transformation, enable better decision-making, and deliver revenue growth.

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