Inside Sales Representative

The Inside Sales Representative (ISR) plays a key role in Triad’s newly established Inside Sales function, designed to expand customer coverage, drive proactive outreach, accelerate quote follow-up, and support growth across Triad’s diversified product portfolio. As one of the first members of this team, the ISR will contribute to both execution and the development of team processes, operating rhythms, and customer engagement standards.

This position is responsible for generating new conversations, re-engaging dormant accounts, identifying cross-selling opportunities, and creating a pipeline that supports branches, field sales, and engineered solutions teams. The role offers exposure to sales, operations, and engineering, providing a strong foundation for long-term growth within industrial distribution, automation, and technical sales. This is a full-time position, Monday – Friday, 8:00 am – 5:00 pm.

• Complete 50+ outbound calls daily to small and mid-sized customers to uncover needs, recommend relevant products, and re-engage accounts that have not purchased recently.
• Build trust and rapport with assigned accounts by understanding buying patterns, equipment requirements, and service expectations.
• Re-engage dormant or low-activity customers with tailored outreach and product recommendations. 
• Identify underutilized product categories and missed opportunities within assigned accounts.
• Recommend products and solutions that expand customer spend across Triad’s portfolio.
• Manage a defined portfolio of accounts and maintain accountability for activity, engagement, and incremental revenue targets.
• Partner with inside and field sales teams to seamlessly transition larger or more complex opportunities.
• Document all outreach, insights, and opportunities in CRM with accuracy and consistency.
• Utilize sales enablement tools to organize activities, track follow-ups, and improve productivity.
• Maintain a disciplined approach to call planning, pipeline management, and time management.
• Other duties as assigned. 

• Strong phone presence with clear verbal and written communication skills. 
• Ability to build rapport quickly, ask effective discovery questions, and position Triad as a strategic partner.
• Service-oriented mindset with the ability to uncover needs and recommend appropriate solutions.
• Comfort handling objections and guiding customers through concerns to keep conversations progressing.
• Strong organizational skills, with the ability to manage multiple accounts, prioritize effectively, and maintain momentum.
• Proficiency in CRM systems, email platforms, and Microsoft Office (Outlook and Excel).
• Self-motivated and results-driven, with a willingness to learn, take feedback, and continuously improve.
• Thrives in a collaborative, fast-paced environment and contributes to team knowledge sharing and best practices.